Usercentrics blog

How do the General Data Protection Regulations (GDPR) influence customers’ travel as they surf the web? A closer look reveals that without Consent, the brand cannot go on – no matter at which point of the customer journey. Therefore, smart Consent Management can make a decisive difference here.

The recently implemented General Data Protection Regulations (GDPR) have significantly changed the way customer data is handled in the marketing sector. Although EU countries still interpret the legislation differently, asking for user Consent has become the first action on every website on a cross-border basis. For many marketers, requesting consent is still a threat to business. Therefore, the gathering of consent explicitly in a transparent procedure with the help of a Consent Management Platform (CMP) has positive effects on marketing and can even boost sales.

According to the ECJ ruling, website operators who integrate a “Like” button from Facebook are jointly responsible for data processing by Facebook. Since the processing is only triggered by the visit of the website, the website operators are obliged to obtain the prior consent of each and every user.