Data privacy is now global, but that doesn’t mean compliance is one size fits all. Each region and jurisdiction has regulations, frameworks, and policies that companies have to comply with. It’s the only way to grow sustainably today and in the future, but it’s also complex and can be time consuming, especially for small organizations.
Usercentrics understands the need for region-specific privacy compliance, but it doesn’t end there. We’ve defined the category of Privacy-Led Marketing, so we know that meeting privacy standards has to work with consented data and your evolving marketing strategies. Especially in huge and rapidly changing markets like the United States.
We’re growing our solutions offerings to meet the needs of companies that are global, or that are going to be. So to meet those needs, Usercentrics has launched the U.S. Analytics Dashboard for consent management management platform (CMP) customers in the U.S.
It’s the latest addition to our analytics suite, designed specifically for the opt-out consent model that defines U.S. data privacy laws.
Key takeaways
- U.S. Analytics Dashboard is optimized for opt-out consent legal frameworks
- Distinguishes manual vs. automated (device-based) opt-outs
- Identifies regional and device compliance trends
- Requires Usercentrics CMP v3 script
- Provides near real-time visibility
Why a U.S.-focused dashboard matters
Many parts of the world use an opt-in consent model for data privacy, like that required by the General Data Protection Regulation (GDPR). However, all of the modern and comprehensive state-level U.S. privacy laws to date — including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) — are driven by an opt-out consent model.
That means that in most cases, companies can collect and process users’ personal data without having to obtain prior consent. Many users are automatically considered opted in unless they actively deny tracking. The exceptions, generally, include data belonging to children and data categorized as sensitive.
Learn more about navigating to differences and requirements of opt-in vs. opt-out consent.
However, a growing number of browsers and devices now send automated privacy signals such as Global Privacy Control (GPC) or Universal Opt-Out Mechanisms (UOOM), often overriding banner settings.
Additionally, an increasing number of U.S. privacy laws mandate respecting these privacy signals. In October 2025, Governor Newsom signed the California Opt Me Out Act into law, which requires browsers to offer users a simple, built-in way to inform websites not to sell or share their personal information.
On the marketing side, understanding whether user opt-outs come from specific user decisions or from browser defaults can dramatically impact how you evaluate your consent banner performance, privacy compliance risk, and data collection accuracy.
💡Did you know?
On websites that collect personal data from individuals in California, the law requires there to be an easily accessible link reading “Do Not Sell Or Share My Personal Information.
Usercentrics’ U.S. Analytics Dashboard helps you decode this complexity, giving you a full picture of how your consent banner performs in opt-out environments.
What you can measure with the U.S. Analytics Dashboard
The Dashboard provides a clear set of metrics designed to help you analyze and optimize consent flows in U.S. markets. Identify privacy compliance gaps, optimize user experience with banners, and measure the impact of opt-out regulation on your business and marketing activities.
CMP display opportunities
Metric: Potential CMP Displays vs. Actual Displays
See how often your consent banner is displayed (or not) when it could have been to identify missed opportunities or potential configuration issues.
Opt-out activity
Metric: Total Opt-Out Events & Rates
Measure how often users choose to opt out of tracking entirely or granularly, and assess how banner design or copy may be influencing this rate.
Manual vs. automated actions
Metric: Manual vs. Automated Opt-Out Events
Determine whether opt-outs are made by humans or by browser-level automation, a crucial factor in compliance evaluation and audience analysis.
Regional and device insights
Metric: Regional (state-level) and Device type breakdown
Discover where opt-out activity is most prevalent and which devices are driving trends to help you tailor strategies for better engagement and regulatory compliance.
How to access the new U. S. Analytics Dashboard
The U.S. Analytics Dashboard and its opt-out data are available for Usercentrics customers running the Usercentrics CMP v3 script. Version 3 introduced support for the Usercentrics Tracking (UCT) event model, which is required to capture opt-out actions accurately.
If you’re still using an older version (v2 or below), upgrade to v3 to unlock:
- All new opt-out KPIs
- Improved data accuracy (reliable capture of opt-out actions)
- Supports tracking of automated signals like GPC and UOOM
If you’re running the v3 script and are not seeing any data in your dashboard, double-check that event tracking is active. Interaction analytics update every 30 minutes, so a short delay between implementation and data visibility can be expected. It’s also important to regularly monitor your KPIs to maintain privacy compliance and optimize user experience.
Turning insights into actions
With KPIs specific to opt-outs, regional segmentation, and focus on privacy compliance behavior, the U.S. Analytics Dashboard helps you:
- Identify privacy compliance risks at a glance
- Refine your banner experience — design, location, messaging — to boost user interaction and consent rates
- Measure the real-world impact of emerging opt-out signals on data collection
With the U.S. Analytics Dashboard, you can harness region-specific data and insights to gain confidence and control. Navigate the fast-evolving privacy landscape in a legally compliant and user-centric way to fully take advantage of Privacy-Led Marketing in your U.S. operations.
The U.S. Analytics Dashboard will be rolled out first to the newest generation of Usercentrics CMP (v3), with plans for staggered expansion to older CMP versions.
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