Future-proof your business with Privacy-Led Marketing

Trust in businesses has reached a historic low and people are more discerning than ever about sharing their data. Learn how to buck the anti-trust trend and future-proof your strategies with Privacy-Led Marketing.
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powered by Usercentrics Consent Management Platform
Carl Zeiss MeditecKonica MinoltaDouglasHermesC.H. BeckOsramCEWE Stiftung & Co. KGaA

Consumers are more privacy-aware, more selective, and more willing to walk away from brands they don’t trust. This is not a rejection of data-sharing — it’s a call for accountability.

of consumers feel like they’ve “become the product”

accept all cookies less often than three years ago

say transparency is the top driver of trust

don’t fully understand how their data is collected or used

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Why is Privacy-Led Marketing the future?

Marketing has historically gone through a significant evolution roughly every two decades. Since the 2020s, privacy has emerged as the key driver of marketing strategy.

1960: Where marketing began

The 4 Ps of marketing defined how we learn about and execute marketing: Product, Price, Place & Promotion.

“Basic Marketing: A Managerial Approach” E. Jerome McCarthy

1980s: The birth of big consumer marketing

Marketing exploded into a bold era of mass consumerism, iconic branding, and TV-driven influence. People, Process, and Physical Evidence were added to the mix of marketing pillars by Booms and Bitner to reflect the growing importance of services and experiences in a rapidly evolving marketplace.

2000s: The data-driven BOOM

Marketers became obsessed with data, which was treated as “free.” Martech exploded. Personalization was king. This rise of digital marketing adds the 8th P of marketing – Performance.

2016 until now: The privacy reckoning

Data misuse brings distrust and legislation while legal, tech, and marketing teams struggled to align. Consent platforms, IAB frameworks, privacy UX, and big tech like Apple began to reshape expectations. Companies started realizing trust fuels performance more than precision – Privacy becomes the 9th P of marketing.

Future-proof your marketing measurement strategies

Privacy-Led Marketing Measurement Course

— Co-founder, MeasureU
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Future-proof your marketing strategies with our guides

Guide
Jan 9, 2025
Navigating the complexities of data privacy is a growing challenge for marketers and advertisers. This guide to contextual consent breaks down what it means, why it’s critical for building trust, and how it can enhance campaign effectiveness while keeping your strategies aligned with data privacy regulations. Discover actionable insights and strategies tailored for success in Privacy-Led Marketing.
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Guide
Sep 12, 2024
Brands are entering a new era where data is a powerful tool, but only when handled responsibly. As privacy regulations evolve and technologies like Google Topics and Protected Audience APIs emerge, the future of marketing depends on effective, compliant data strategies. This guide will show you how to harness big data, first-party data, and advanced measurement tools to drive results while safeguarding your business and customer trust. Stay ahead, protect your strategy, and ensure sustainable growth. Read on to learn more.
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Article
May 27, 2025
The cookieless future is becoming the cookieless present. Digital marketing and advertising require new solutions, like access to first-party data, consent management, and integrated tools to meet updated requirements from Google and other platforms.
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A fully customizable, automated consent solution designed for SMBs and growing businesses. Streamline compliance with global privacy laws and ad tech requirements, and transform data privacy into a competitive advantage that builds trust and drives growth.

  • Automate compliance by auto-blocking non-essential services with our extensive repository
  • Customize consent banners to build trust and boost engagement
  • Use analytics to optimize consented data for smarter marketing
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Lady seated at a desk, having a laptop and the Usercentrics CMP banner for websites in the background
SixtDouglasZ – Burny GamesHermesDelivery HeroProSiebenSat.1DAKz – Hello Fresh

Secure your mobile apps and games monetization by complying with global data privacy regulations and frameworks like the GDPR, CCPA, TCF v2.2, and more.

  • Enjoy a seamless user experience with our intuitive interface
  • Customize your consent banner for a consistent brand experience
  • Use detailed analytics and A/B testing to reach high consent rates
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Sixtz – HOMAz – Lessmorez – UbisoftBoombitzynga

Comply with global privacy regulations and secure your OTT apps monetization.

  • Meet legal and advertising standards with our easy-to-implement solution
  • Customize your consent banner to match your branding
  • Provide a smooth user experience with cross-device consent sharing
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SixtDouglasZ – Burny GamesHermesDelivery HeroProSiebenSat.1DAKz – Hello Fresh

Use a Preference Management Platform (PMP) to increase marketing ROI. Pass consent and preferences for zero- and first-party data directly to your preferred advertising platform and marketing tech stack.

  • Optimize retargeting and personalization campaigns with our easy and flexible implementation
  • Customize widgets and Preference Center to match your branding
  • Centralize users’ consent and preference choices in a single platform
  • Achieve compliance with advertising platform policies
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Illustration of guy holding a laptop and sitting on the Usercentrics Preference Management Platform banner
z – UbisoftSixtZyngaz – HOMAz – Hello FreshBoombitz – LessmoreSupercell

Build your custom privacy policy in minutes with our intelligent generator. Tailored to your website and tech setup and selected services.

  • Align with key privacy law requirements, including the GDPR and US state regulations
  • Easily generate multiple policies for different domains or needs
  • Offer your policy in English, Dutch, German, and Italian
  • Stay up to date with legal and technical changes through automated updates
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  • Send only consented, reliable data to your marketing platforms — improving targeting accuracy and ROI.
  • Reduce browser load and enhance user experience to improve site speed and conversions.
  • Meet global privacy laws with a Google-certified CMP and stay privacy-compliant while regulations evolve.
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Customers that trust us

Ekaterina Kolbasova
Head of IT, AMBOSS
“We are satisfied with the product overall. It helped us to reduce time and energy to manage compliance-related issues and focus more on the product itself. We are confident that the information in the CMP is up to date and relevant.”
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Kathryn Fletcher
Web Application Development Manager, Gilson
“We operate globally and as such we need to ensure we have the simplest mechanism in place for legal requirements around cookie law.”
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Erinn Springer
Digital Product Manager, ONE
“We compared different solutions and Usercentrics was the best platform that supported all regulations, had Cross-device Consent Sharing, and it allowed us to add as many domains as needed.”
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2.3 million
websites and apps in 195 countries
7 billion
monthly consents
99%+
customer retention rate
4.5/5
rating on G2
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