Summary
Gilson Inc. is a US-based multinational company specializing in scientific instrumentation and consumables benefiting researchers in both industry and academia. The organization is family-owned and has been innovating for over 75 years.
With operations and customers around the world, Gilson needs to ensure compliance with a variety of data privacy laws. They’ve been working with Usercentrics since 2020, and currently use the Consent Management Platform (CMP) on 19 storefronts on their website, servicing the United States and Canada, the UK, and the EU.
Challenge
Kathryn Fletcher, Web Application Development Manager at Gilson, summed up their needs neatly: “We operate globally and as such we need to ensure we have the simplest mechanism in place for legal requirements around cookie law.”
Goals
Easy implementation and comprehensive functionality
Get the CMP implemented as quickly and easily as possible. Ensure the CMP enables full customization and detection of all services in use on the websites.
Flexible and user-friendly configuration
Ensure the team (technical or not) can implement and customize the CMP, as well as enabling ongoing privacy compliance as regulations and web technologies evolve, saving the company time and resources.
Strong support
Solid and ongoing collaboration, with guaranteed high availability and responsiveness, and solutions that solve customer issues quickly.
Peace of mind with regulatory compliance
Meet GDPR and other regulatory requirements for consent and data security, reducing legal risk and ensuring the company provides great user experience while getting the data they need.
Making It Work Together
Well supported
We asked how collaboration has been with the Usercentrics team. Fletcher reported, “No issues at all and very supportive.” Their team views the Usercentrics CMP as a “safe pair of hands that gates cookies and other trackers in line with our legal requirements and allows users’ control.”
Performance and optimization
When asked about Gilson’s selection process that led to Usercentrics. Fletcher said that, “We found that the platform was designed well, intuitive to navigate and easy to set up.” When asked about the features they’re most excited about, she added, “The reporting available and control over which fields are automatically selected to yes/no (accept/deny).”
Save time and work
When we asked about Gilson’s implementation and customization work, Fletcher commented that it only took a few weeks. “Using the tools and options available in the CMP, it was easy”, and that “Honestly, it was click, click, click, done.”
Security and optimization today and tomorrow
We asked Fletcher about benefits they’ve seen with the CMP. In addition to being able to achieve global data privacy compliance for cookie consent management, Fletcher noted, “Being able to make sense of our analytics was an unexpected benefit. Now we could remind other stakeholders that [Google Analytics] was a trend tool and that a specific percentage of users had denied the GA tracking cookie. It made the narrative much easier to demonstrate. In particular, being able to prove the cookie had not been installed was an added bonus when our legal team were approached by ‘chancers’.”
Regarding what features the Gilson team would like to see from Usercentrics in the future, Fletcher noted, “With cookie variations from the same vendor, auto-grouping would be great, and perhaps a division for piggybacked cookies, or even email alerts to new cookies and trackers that show up outside of what we allow users to control.”
