DETAILED USER DATA AND REPORTING FOR ACTIONABLE INSIGHTS
INTERACTIONS & DECISIONS
Maximize data value
Yes/no isn’t enough, and not all data tells the same story. That’s why there is Interaction Analytics to monitor your CMP setup and user interactions. This enables fast, accurate insights to drive CMP optimization.
Additionally, there is Granular Analytics to learn about the use of your Data Processing Services from every consent decision. In-depth data helps drive better decision-making, improve categorizations, and more for your business.
INSIGHTS TO ACTIONS
The most insightful analytics tools
Interaction Analytics enables the most flexible and in-depth analysis of your user interactions.
- Easily monitor important KPIs
- Fully understand user behavior
- Clear and rapid insights
- Continually optimize with data-driven decisions
INTERACTIONS TO OPTIMIZATIONS
Powerful A/B testing tools
You have clear insights into user behavior, so what’s next? Even better user experience and consent rates. Put our native A/B Testing tools to work, or test with your favorite third-party tool.
Use your Interaction Analytics data and testing results to make smarter decisions to optimize your CMP and consent rates faster.
CONSENT DECISION ANALYSIS
Learn more from every consent decision
Granular Analytics enables analysis and optimization of all your Data Processing Services (DPS).
- Make informed service categorization decisions
- Optimize DPS categorizations
- Get consent rate data for all or individual services
- Optimize every aspect of the CMP
OPTIMIZE CATEGORIZATIONS
Opportunity from every user decision
Valid consent requires providing users with choices in granular detail. You must inform users about all cookies set by Data Processing Services in use, and enable them to make consent decisions at that level.
Granular Analytics enables in-depth learning from every user consent decision. Each CMP interaction and every DPS selection is an opportunity to determine the right categories for the DPS you use and to improve consent rates. Analyze DPS consent rates at the individual level to improve your data-driven decision-making.
IMPROVE USER EXPERIENCE
Better data drives trust
Your users’ actions reveal their impressions and experience with your brand. From when they first see the CMP to when they make consent choices about individual DPS usage, there are insights to be gained.
Harness user interaction data to optimize the UI, messaging and categorizations. Improve your transparency about privacy compliance. Build trust with an even better user experience to drive improved interaction and consent rates.
Know your audience to build trust and get better data
