GOOGLE-CERTIFIED GOLD TIER CMP FOR CONSENT MODE

Continue using Google’s measurement, ad personalization, and remarketing features in 2024. Integrate Google Consent Mode seamlessly with Usercentrics CMP to collect valid user consent from EEA, UK and Swiss users and adhere to Google’s EU user consent policy.
Desktop and mobile devices with CMP and Certified CMP Partner badge
WWF DeutschlandHuawei Mobile Servicez – N26Nissan Center EuropeGoethe Institutz – Hello FreshSixtDouglasZ – Burny GamesHermesDelivery HeroProSiebenSat.1DAK

We need your consent to load the YouTube Video service!

We use a third party service to embed video content that may collect data about your activity. Please review the details and accept the service to watch this video.

powered by Usercentrics Consent Management Platform
GCM checklist

Get ready for Google’s requirements with this easy checklist

Our Google Consent Mode checklist gives you a complete overview of Google’s requirements for using Google Consent Mode, which must be in place by March 6, 2024 to continue using Google services. Find out what it is and take action now.

Download for free Download for free
1
Configure Usercentrics Web or App CMP

Scan all Data Processing Services and SDKs in use on your website or app. Quickly set up and customize Usercentrics CMP to meet legal requirements using our intuitive interface.

2
Implement the CMP on your website or app

Add the CMP script tag to your website or Google Tag Manager. Adjust the identified Data Processing Services and use the Usercentrics SDK for easy implementation in apps. Consent Mode v2 is active by default to collect and signal valid user consent.

3
Enjoy the benefits of Consent Mode v2

Respect user choices, adjust Google tags and SDK behavior automatically. Gain insights with conversion modeling and Advanced Consent Mode, even without explicit user consent.

“We rely on outsourcing certain services for cost reasons. This includes the technical development of a user-friendly CMP solution that can be customized for customers and clients. Usercentrics is a reliable partner and service provider – we found a really good balance between comprehensive features, performance, and pricing. We have many different requirements and are well looked after all around. The support is also fast and straightforward.”
— Communications & Project Manager at Trusted Shops

With automated scanning and easy setup, Usercentrics CMP enables time-saving data privacy compliance. Adapt to changing requirements while staying focused on your core business.

Usercentrics CMPs are platform agnostic. Streamline achieving and maintaining privacy compliance via multiple implementation methods, including a Google Tag Manager template.

As a Google-certified CMP partner, we support the latest Consent Mode version. Serve ads compliantly in the EU/EEA and UK with minimal impact on performance and Core Web Vitals.

Extensive customization options, flexible banner configurations, and displayed language and regulatory content based on users’ geolocation. Scale privacy compliance seamlessly across domains and apps without disrupting conversion tracking and analytics.

Advanced Consent Mode enables you to retrieve lost conversions. Get even more insights to opimize user consent for data collection with our best in class Analytics Dashboard and A/B Testing.

Google Consent Mode v2 is active in the CMP by default. But if you need more help, our world class Customer Support and Customer Success teams are here for you to provide fast and thorough resolutions.

START YOUR FREE TRIAL

Usercentrics Web CMP
Usercentrics App CMP
  • Ensure your data-driven digital operations continue as the European regulatory landscape evolves
  • Obtain consent-based data and minimize data or revenue loss
  • Build trustworthy and compliant user experience without performance impact

See how easy consent management can be, and what it can do for your marketing practices.

Try Usercentrics free for 30 days.

Start a 30-day trial

Explore all the advanced features with no limits. Start now and cancel at any time. No credit card required.

START FREE

After the trial, continue with your plan from 50 per month.

Explore advanced features:
  • Unlimited configurations and domains
  • Daily Website Scanner
  • Privacy Policy Embeddings
  • Ensure your data-driven digital operations continue as the European regulatory landscape evolves
  • Obtain consent-based data and minimize data loss
  • Build trustworthy user experience without any performance impact

Start a 30-day trial

Explore all the advanced features with no limits. Start now and cancel at any time. No credit card required.

START FREE

After the trial, continue with your plan from 50 per month.

Explore advanced features:
  • Unlimited apps and unlimited configurations
  • Access to all App SDKs: iOS, Android, Flutter, React Native and Unity
  • Express setup with App Scanner
websites and apps in 195 countries
monthly consents
customer retention rate
rating on G2

Discover our CMS integrations

Working with a specific CMS and you need a seamless integration, explore our CMS integration guides.

Usercentrics CMP is now a certified Google CMP partner with Gold status, offering seamless setup within your Google account. Activate Google Consent Mode and customize your consent banner to protect your ad revenue while ensuring data privacy compliance. Sign up through your Google Account to unlock exclusive pricing plans.

Frequently asked questions

What is Google Consent Mode?

Google Consent Mode is a tool that enables websites to communicate users’ cookie consent choices to various Google tags that help measure website and advertising performance. The tool was initially used primarily for anonymized data tracking. However, its intent and use have evolved, and today it functions more as a signaling tool.

Why is Google Consent Mode valuable?

Google Consent Mode enables compliance with data privacy regulations requiring user consent, while also enabling companies to get the data they need for digital operations.

How does Google Consent Mode work?

Google Consent Mode enables websites to communicate users’ cookie consent choices to various Google tags to ensure they’re activated only if consent has been received. Website owners can also use conversion modeling to gather insights from anonymized data collected from users who reject cookies.

How to implement Google Consent Mode with the Usercentrics CMP (v1 and v2)

For full implementation instructions, read our Consent Mode documentation.

Which Google services does Consent Mode support?

The following Google services currently support Consent Mode:

  • Google Analytics / Google Analytics 4
  • Google Ads (Google Ads Conversion Tracking and Remarketing)
  • Floodlight
  • Conversion Linker

It’s a simple, convenient customization and another way we stay one step ahead of your ever-changing legal and technology needs.

What is Google’s Partner CMP Tiering system?

On September 1, 2024, Google introduced a new system to help users find the best Consent Management Platforms (CMPs). This system sorts CMPs into three categories: Gold, Silver, and Bronze, based on their ability to provide top-notch customer support. To qualify for a specific tier, CMPs must meet certain criteria. We’re excited to share that Usercentrics CMP has achieved the highest tier—GOLD status! This recognition shows our dedication to providing outstanding service to our customers. Read more.

Why do you need a consent management platform (CMP) to be GDPR-compliant?

Under the GDPR, consumers — like visitors to websites, ecommerce shoppers, app users, etc. — must provide explicit consent before their personal data can be collected from their online activities and processed for various purposes. Consumers must also be notified about the ways their data is collected, for what purposes, who may have access to it, and other details. A consent management platform enables websites, apps, and more to provide information about cookies and tracking services in use (Data Processing Services) and enables users to make granular consent choices about what service uses, like cookies, they consent to, or not. This helps meet GDPR requirements.

Why did Usercentrics CMP get the Google-certified gold tier CMP partner status?

Usercentrics CMP received the Gold status because we reached the highest possible percentage of successful implementations, continued to provide outstanding customer support, and because Google customers can easily set up Consent Mode.

How does an explicitly given consent strengthens the relationship between data protection and marketing?

Giving users granular consent choices about data privacy and respecting them not only helps to meet data privacy regulation requirements, it also helps strengthen relationships with customers as it demonstrates respect for their privacy and personal information. This helps build engagement and brand loyalty long-term. These relationships also help users entrust companies with more data over time, especially as it benefits them, e.g. with personalized communications and offers. Audiences can be more accurately segmented and targeted, and audiences can be better engaged with information of greater interest to them. Consent-driven marketing helps grow long-term revenue while helping to ensure data privacy requirements are met.

How does Google Consent Mode enable compliance with the Digital Markets Act (DMA)?

Because Google will have to prove receipt of explicit consent under the DMA, they will need to ensure third-parties companies using their platforms, e.g. for advertising, also obtain explicit user consent for processing of personal data. Google Consent Mode, when used in tandem with a consent management platform, enables third parties to obtain user consent and signal it to Google to enable them to continue using their platforms for digital operations.

How does Google Consent Mode work with Google Tag Manager?

Google Consent Mode can be integrated with Google Tag Manager in two ways, depending on whether the website owner uses a consent management platform (CMP).

  • With a CMP: By using the CMP’s Tag Manager template, which is integrated with the Consent API. This can be done from within Google Tag Manager itself, requires minimal coding and saves website owners’ time and effort.
  • Without a CMP: By creating a custom Tag Manager template, which requires coding knowledge and the help of a developer to build, implement and update.

Once Google Consent Mode and Google Tag Manager are integrated, user consent choices are passed on to Google Tag Manager, which then manages how cookies behave for a user’s visit.