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Usercentrics blog

Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.
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Discover the top data privacy certifications for employees and organizations and how they can assist you in achieving compliance with ever-evolving data privacy laws. We explore how these credentials can help you reduce risks, build trust with customers, and enhance your data privacy strategy.
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Learn how to meet customer expectations for personalized web experiences while respecting their privacy and preferences. This article covers how web personalization can benefit your brand and how to implement a privacy-first personalization strategy.
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Cross-context behavioral advertising (CCBA) has transformed marketing, but it has also created complex privacy compliance challenges. This guide explains what CCBA is, its impact on data collection practices, and your legal obligations under laws like the CPRA and GDPR.
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Data mapping helps you achieve compliance and improve decision-making after migrating, integrating, transforming, or consolidating data. This guide walks you through the data mapping process to help you effectively chart your data and avoid costly mistakes.
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Chinese AI company DeepSeek has caused a stir with its R1 model. EU regulators are also paying attention and expressing concern over the app’s collection and use of EU residents’ personal data. We look at why data protection authorities are investigating and what action they’re taking.
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From mechanisms to collect, manage, and securely store user consents to customizable banners that enable granular consent collection, we outline the offerings of 8 of the top consent management platforms on the market.
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GDPR compliance can seem daunting, but it doesn’t have to be. Here are the essentials you need to know.
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The Global Privacy Platform (GPP) enables publishers to signal consent and preference information obtained from users to third parties. This IAB initiative helps publishers evolve their compliance efforts and stay ahead of the rapidly evolving privacy landscape in a cost- and resource-friendly way.
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