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Usercentrics blog

Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.
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The European Union and United States again have an adequacy agreement governing privacy and security for international data transfers. The Data Privacy Framework went into effect July 10th, providing new safeguards for EU residents and enabling US companies to self-certify.
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Companies collect consumers’ data to improve user experiences, target advertising, and more. When organizations obtain and share personally identifiable information (PII) in the course of business operations, they have to ensure that it’s protected.
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We are delighted to announce the launch of our SDK scanner for Mobile Apps, a feature designed to streamline CMP configuration, saving time for developers, legal and marketing teams.
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GDPR fines make headlines because of high dollar values involved. We look at why companies may get fined, who enforces the GDPR, who is responsible for compliance, and how companies can protect themselves against violations.
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Data protection authorities are increasing enforcement, particularly in markets, like apps, where data privacy compliance has been lax. Learn about the biggest privacy issues for apps, games, and web publishers and how to mitigate risks and combat data breaches.
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The Florida Digital Bill of Rights is the tenth state-level data privacy law passed in the United States, with a critical focus on online social media platforms and the protection of children.
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The Texas Data Privacy and Security Act is the eleventh comprehensive state-level data privacy law passed in the United States, signed into law within days of Florida’s regulation.
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GDPR compliance applies to personal data used for B2B sales and marketing operations just as it does to B2C operations. It’s as important to build trust with partners as with customers. We look at how the GDPR affects the B2B outbound sales process and how organizations can achieve compliance.
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