Usercentrics Adobe Launch Implementation Guide (CMP v1)

This is an implementation guide for those who have the Usercentrics CMP script tag and an Adobe Launch Cloud account already implemented on their website, and would like to connect everything in Adobe Launch with the Usercentrics CMP, so services only fire with consent. After using this guide, the result will be Adobe Launch triggering events only after consent is given, or stops events from triggering if consent is denied.

Published by Usercentrics

1 min to read

May 20, 2021

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Usercentrics + Adobe Launch

Usercentrics makes it simple for you to collect consent on your website with a few easy steps. Usercentrics allows you to harmonize your marketing and data strategy with legal requirements on your website.

Additionally, integrating Adobe Launch to your website in cohesion with your Usercentrics CMP v1 then allows you to manage all in one location your tracking and marketing snippets, such as third party services, without needing to manually block each one of them, while protecting your data and your customer’s privacy.

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Adobe Launch Profile

Adobe Launch is a part of Adobe Experience Cloud and is a tag management that lets developers build, organize, and maintain integrations and third party services in one location, keeping in mind data protection and customer privacy. Adobe launch in cohesion with Usercentrics CMP on your website will then trigger the events set up only when consent is given.

Type	Implementation	Website
Tag Manager implementation	Manual Implementation for CMP v1	Visit website

What you get with Usercentrics

Collect Consents in accordance with GDPR:
Reach the highest legal standard for your website by being compliant to all legal requirements (GDPR, CCPA, ECJ, IAB TCF, etc.).
Increase your conversion rate:
The higher your opt-in rate, the more data you can use for marketing purposes. Maximize your ad revenue by using a smart CMP.
Customize your Cookie Banner:
Have a specific strategy in mind for your Cookie Banner? Sounds like a plan! Our CMP is fully customisable via a custom UI.
Customer and implementation support:
We have personalised support for all steps along the way: Whether through a Customer Success Manager, ticket system or a partner – feel free to contact us anytime.

Documentation

Here you will find the documentation you need to enable Adobe Launch to work in cohesion with your Usercentrics CMP v1, so services and events only fire with consent.

Frequently asked questions

How fast is the installation of Adobe Launch?

Integration takes only a few easy steps.

I also need to install the Usercentrics CMP. How do I install the Usercentrics CMP to integrate with my Content Management Platform?

There are a few options for installation depending on the content management platform you use, and if you have CMP v1. This is an implementation guide for those who have the Usercentrics CMP script tag installed and an Adobe Launch Cloud account already implemented on their website.

What are the benefits of adding Usercentrics to my website?

The Usercentrics Consent Management Platform (CMP) enables you to harmonize your websites’ marketing and data strategy with legal requirements. Usercentrics seamless integration allows you to collect consents in accordance with the law without restricting your marketing data and help to improve your opt-in rate, all while being legally compliant.

Adobe Launch can then support you and help you organize your third party services so you do not need to manually block each third party service. Additionally, Using Adobe Launch in connection with your Usercentrics CMP means events will not fire unless consent is given first.