The same words can mean very different things across cultures. Misread tone or intent can quietly erode trust and complicate collaboration. Grace Baldwin, co-founder of the B2B agency BrandStack, says paying attention to these subtleties helps brands communicate clearly and stay credible across markets.

Personalization once meant knowing a customer's purchase history. Now it means understanding their world. As data becomes scarce in a privacy-first world, cultural intelligence is fast becoming the key to deeper, more authentic marketing connections.

AI is redefining how people discover brands, and this will change how companies market themselves. During a recent panel at the Usercentrics Privacy-Led Marketing Summit, experts from Semrush and Havas Market UK discussed what this shift means for organic visibility and how SEO is converging to GEO.