Analysis by Usercentrics shows: 89% of the most popular online pharmacies in the EU do not meet GDPR requirements
Every day, pharmacy webshops process personal data of their visitors and customers, while selling privacy-sensitive products such as antidepressants, diabetes medicines and products related to reproductive health, heart disease or addiction treatments.
Usercentrics scanned the 150 most-used pharmacy web stores in the European Union, analyzing the extent to which website operators are complying with the General Data Protection Regulation (GDPR).
The results were staggering:
- 55% of all non-necessary cookies were activated and in use on the website’s landing page without any user consent.
- 62% of all cookies set without the user’s consent are third-party marketing cookies.
With consumers increasingly demanding enhanced data privacy from the companies they do business with, these results are particularly worrying for a privacy-sensitive sector.
Breaking consumer trust, risking damage to brand reputation and breaching core requirements of the GDPR, the pharma e-commerce market in Europe – poised to grow by almost 9.5 billion euros during 2020-2024 according to research from Technavio – paints a worrying picture of data privacy compliance failures.
The full report can be found here.
Camilla Beaven and Hannah Sinz
Agentur Frau Wenk
Tel.: +49 40 3290 4738 0
E-Mail: [email protected]