EU pharmacy webshops: How GDPR violations put customer trust at risk

EU pharmacy webshops: How GDPR violations put customer trust at risk

This report highlights the high rate of GDPR non-compliance within popular pharma eCommerce sites in the EU.
by Usercentrics
Mar 21, 2022
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The pharma e-commerce market in Europe is one of the fastest-expanding industries, projected to grow by € 9 billion growth in revenue during 2020-2024.

In this report, Usercentrics conducted a scan of the 150 most visited pharma e-commerce websites in the EU to take a deep look at the status of GDPR compliance across a privacy-sensitive industry. Using the unique website scanning technology of its consent management platform Cookiebot CMP, the report details grave GDPR-compliance failures when it comes to tracking personal data from users without their prior and explicit consent.

In this report, you will be able to find out:

  • How many cookies and tracking technologies are set without consent from the end-user,
  • How many third-party tracking technologies found on the scanned websites,
  • How many marketing cookies have been detected across the websites.

Is consumer trust on the line when browsing and purchasing products for mental and physical health? Is compliance affecting how consumers perceive your brand online?

Find the answers to these questions in the report along with what is the overall compliance level of the pharmaceutical e-commerce market in the European Union.

Learn more by downloading the report now.

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