Case study with Crossplan Deutschland — building consent into data strategy from day one with Usercentrics

Case study with Crossplan Deutschland — building consent into data strategy from day one with Usercentrics

User trust is critical to value creation for publishers, requiring strong privacy compliance across platforms.
by Usercentrics
Aug 23, 2022
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Crossplan Deutschland needed a solution for cookie compliance that was robust enough to work seamlessly across all of their clients’ platforms, but also flexible enough to be fully customized to each one. They also needed to ensure compliance with multiple regulations today and in the future, and wanted a European-based partner. They found exactly what they needed with Usercentrics.

Crossplan Deutschland had previously considered developing their own consent management solution, but decided to go with a recognized provider. Usercentrics’ strong support and easy setup, along with the Consent Management Platform’s (CMP) extensive customizability, were key factors in their decision.

To meet their publishers’ needs across websites and apps, Crossplan Deutschland needed a TC Framework-certified CMP. It was critical to meet those standards, and also be able to implement necessary adjustments quickly and reliably. The company appreciates being able to pass along their confidence in privacy compliance and building user trust to their clients, and looks forward to even broader CMP platform availability in the future.

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