Summary
Building materials retailer HMG Benelux GmbH is part of the HMG Group, a family-run company now in the second generation that has been in business for nearly two decades. Their specialty is roofing and wall products, and exceptional service and support are at the core of their business.
With the importance of customer experience and brand trust, HMG Benelux wanted to ensure they expressed those values online as well. They needed a consent management solution that enabled them to meet European regulatory compliance requirements in a way that didn’t interrupt user experience on their web property, but that also required minimal resources to set up and maintain.
In addition to ease of setup, multi-language support, publishing previews and the analytics insights to enable consent rate optimization are key features for the company. HMG Benelux is expanding their Usercentrics partnership, and this website is the second property within the HMG Group on which the CMP has been implemented.
Challenge
Doing business across Germany, Belgium and the Netherlands, HMG Benelux needs to ensure excellent customer experience by ensuring customers can use the site in their preferred language. That includes the cookie banner so that customers’ consent choices are properly informed. The company also wanted a seamless brand presence, so customizing the CMP to their branding was also necessary.
As a smaller team, resources are limited, so they needed a user-friendly interface to set up the CMP the way they needed it, and to be able to maintain it as their business, technology and regulatory needs change. Limited resources also meant that they needed robust analytics to help them quickly learn and iterate on what was working and what wasn’t with customer interactions with the CMP.
Goals
Easy implementation and comprehensive functionality
Get the CMP installed and up and running as quickly and easily as possible to enable optimization, and be able to maintain it without a lot of resource requirements.
Flexible and user-friendly configuration
Ensure that multiple staff can implement and customize the CMP via the Admin Interface and optimize using the Interaction Analytics.
Strong support
Solid collaboration between Account Management and Support, high responsiveness and solutions that solve customer issues quickly.
Peace of mind with regulatory compliance
Ensure clear and user-friendly consent communication with users, secure management of their data, and enable GDPR compliance.
Making It Work Together
We talked to Maurice Grimberg, CEO, about the company’s goals, implementing the Usercentrics CMP, and key benefits they’ve seen.
Well supported
“The contact with the sales team was really good. We had a video call and got quick email answers from Sales and the Support team. The tool is working how it should and is constantly being updated.”
Performance and optimization
“Usercentrics seems to be the top platform for consent management. Our goal is to always be up to date with minimal work. The translation tool is really great and the analytics area gives us a perfect overview of how all the settings work out.”
Save time and work
HMG Benelux is the second property the HMG Group has implemented the Usercentrics CMP on, and they are experiencing the benefits of their initial learnings already. “Because we already set up our other company with Usercentrics back in June, this time it was even easier because we knew what to do.”
The company only needed to do limited customizations with the user interface, and are focusing on analytics insights to drive optimizations.
Protecting the business
When asked why cookie compliance is important to the business, Grimberg noted, “Because of regulations across the world, especially in Germany, so we do not get warned or fined. And people who know different consent platforms will definitely experience better brand trust.”
