adesso SE
Description
Adesso SE is one of the leading IT and digital consulting companies in the DACH region, specializing in the design and implementation of digital business models, processes, and customer experiences. With over 10,000 employees across Europe, adesso combines strategic consulting, technical excellence, and creative expertise to drive digital transformation across industries.
Use cases
How we help companies
Many companies today face the challenge of making marketing decisions based on assumptions rather than data. adesso’s Marketing Analytics services help clients turn fragmented data into actionable insights that drive measurable growth and smarter decision-making.
Problems we solve:
- Data silos and inconsistent reporting: We connect and harmonize data from multiple systems (CRM, web analytics, ad platforms, etc.) to create a unified view of marketing performance.
- Lack of transparency on ROI: We help clients understand which channels, campaigns, and audiences generate real business value.
- Manual and inefficient reporting processes: We automate dashboards and KPI tracking, allowing marketing teams to focus on strategy rather than data preparation.
- Unclear attribution: We design customized attribution models to reveal the true contribution of each touchpoint in the customer journey.
- Limited insight into customer behavior: By applying advanced analytics and visualization, we uncover actionable patterns that inform content, media, and conversion strategies.