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Ainhoa Marzol is a marketing and communications strategist who works at the intersection of technology and culture. With a focus on technology, community, and emerging trends, she specializes in translating complex ideas into narratives that resonate with broad audiences.

You can find Ainhoa on:
LinkedIn
Data privacy
For Gen Z, privacy is more than compliance — it’s identity. They practice selective vulnerability, balancing data sharing with values, embrace digital minimalism, and treat AI ethics as personal. Businesses must recognize privacy as cultural currency: authentic practices, transparency, and inclusivity are key to earning their trust.