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Chase Varga is the Director of Marketing at ListenFirst Media, a social analytics platform and agency. She builds audience-first marketing programs at the intersection of culture, creativity, and data, with experience spanning entertainment, fashion, live events, tech, and major media brands including Wondery and ABC. Her cultural analysis has been featured in Fortune, USA Today, The New York Post, and other national publications.

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The flood of AI-generated posts is overwhelming social media—and marketers. It’s not just that traditional metrics are losing meaning. It’s that they were never built for a world this automated, writes Chase Varga, director of marketing at ListenFirst Media.