A channel that started with funny pandemic videos has now become a trusted voice in tech. NYC-based software engineer Alberta Devor built a loyal audience by turning the realities, and absurdities, of working in tech into the informed and comedic takes her viewers crave.

Today’s consumers accept cookies less often while also using AI chatbots more. When you can’t rely on retargeting, you have to find new ways to reach your audience — like crafting messaging that motivates people to actively seek out content that informs, engages, and delights them.

The State of Digital Trust report explored attitudes towards data privacy across age groups — but until now, we haven’t shared the deep-cut insights from Gen Z, whose members grew up in the digital world. As a result, Gen Z is willing to make tradeoffs for online convenience and personalized experiences, without being naive about the value of their data.