Livia Hirsch
Senior Writer
Contributions (2)
AI & emerging tech
How AI is reshaping organic visibility from SEO to GEO, with Semrush and Havas Market UK
AI is redefining how people discover brands, and this will change how companies market themselves. During a recent panel at the Usercentrics Privacy-Led Marketing Summit, experts from Semrush and Havas Market UK discussed what this shift means for organic visibility and how SEO is converging to GEO.
AI & emerging tech
The duality of algorithms in a privacy-conscious world
Algorithms make our lives easier by personalizing what we are exposed to. They also quietly shape them. How much influence is too much?