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Melanie Baker
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Melanie Baker

Melanie Baker is a veteran writer, editor, and columnist who draws from experience at a global list of companies ranging from startups to tech giants. She writes extensively on the intersection of privacy regulation, digital marketing, and tech operations, as well as the value of using innovation to make human connections better.

You can find Melanie on:
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Data privacy
Transparency builds trust. It’s also a requirement of data privacy laws — so it’s important for companies to get right. But consumer backlash over terms of service updates and perceived privacy violations remains common. We look at what transparency really means to your customers, why it's not a one-time achievement, and how Privacy-Led Marketing can help.
Data privacy
Online gambling in the UK is a highly lucrative and fast-growing industry. But despite comprehensive regulation, it’s plagued by data privacy issues, security threats, and often provides players with few reliable protections. We look at the state of this popular industry.