
Phil Pearce

Phil Pearce
Guest author
Phil is an analytics expert, author, and web analyst. He’s also the Analytics Director & Founder of Google Analytics, Google Tag Manager, Google Ads and CRO agency, MeasureMinds Group. Over the past 20+ years, Phil has helped clients improve their analytics and search engine marketing through the introduction of new tools and disruptive techniques.
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Marketing measurement
Strategies for handling consent in Server-side Google Tag Manager (sGTM)
Learn how to compliantly obtain and manage consent in Server-side GTM. Future-proof your marketing by only firing tags in your Google services once you’ve obtained valid user consent. Check out this useful “how to” article to boost your Privacy-Led Marketing.