Amazon Consent Signal: Respect user consent for effective campaigns
Use Amazon Ads with confidence
The Amazon Consent Signal (ACS) is a privacy-focused framework that enables advertisers to send user consent preferences from their website to Amazon Ads. If you transmit or make available to Amazon Ads any personal information in connection with your use of any Amazon advertising services, you must either use the IAB European Transparency & Consent Framework (TCF) signal, or Amazon Consent Signal, to communicate your UK and EEA users’ privacy choices to Amazon Ads.
The Usercentrics CMP offers out-of-the-box support for Amazon Consent Signal to help keep your data flow to Amazon automated and privacy-compliant.
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Automate data privacy across laws, platforms, and technologies
- Collect and manage consented user data for regulatory and advertising platform requirements
- Auto-detect and categorize tracking technologies and data processing services
- Access 2,200+ pre-vetted legal templates and privacy policy embeddings
Deliver tailored user experiences with customizable consent banners
- Fully customizable consent banner design and behavior
- Flexible configuration with geo-targeted language support in 60+ languages
- Seamless integration across multiple websites, domains, and devices
Increase marketing monetization with optimized consent strategies
- Access granular analytics on consent rates and user interactions
- Run in-tool A/B tests to optimize banner performance and consent rates
- Automatically support the Amazon Consent Signal updates
- Leverage native integrations with Google Tag Manager, IAB TCF v2.2, GPP and more
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- Ensure your data-driven digital operations continue as the European regulatory landscape evolves
- Obtain consent-based data and minimize data or revenue loss
- Build trustworthy and compliant user experience without performance impact
See how easy consent management can be, and what it can do for your marketing practices.
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- Unlimited configurations and domains
- Daily Website Scanner
- Privacy Policy Embeddings
- Ensure your data-driven digital operations continue as the European regulatory landscape evolves
- Obtain consent-based data and minimize data loss
- Build trustworthy user experience without any performance impact
Start a 30-day trial
Explore all the advanced features with no limits. Start now and cancel at any time. No credit card required.
- Unlimited apps and unlimited configurations
- Access to all App SDKs: iOS, Android, Flutter, React Native and Unity
- Express setup with App Scanner
Frequently asked questions
Amazon Ads can help you connect with customers in the places they love to be. Amazon Ads is designed for businesses of all sizes, offering products and solutions to match your advertising objectives — from driving brand awareness to consideration and purchase. Amazon suite of ad tech solutions, including Amazon DSP and Amazon Marketing Cloud, help brands and advertisers reach their marketing goals, on Amazon and beyond.
ACS enables advertisers to communicate user consent choices from their website to Amazon Ads. It helps make sure Amazon only processes personal data when proper consent is granted, supporting your compliance efforts and maintaining effective advertising.
ACS helps support compliance with the GDPR and other privacy regulations. It enables advertisers to use Amazon Ads tools like retargeting and conversion tracking responsibly — supporting legal compliance, data integrity, and user trust.
When implemented through your CMP, ACS transmits user consent decisions to Amazon:
- If consent is given, Amazon can process data like cookies or device IDs for ad personalization and measurement.
- If consent is denied, only anonymized data (or no data) is shared, depending on user settings.
This dynamic handling supports both compliance and continued marketing performance.
The Usercentrics Web CMP includes built-in support for ACS. Just follow our implementation guide to get started quickly.
Under the GDPR and similar privacy laws, you must obtain user consent before activating advertising technologies. The Usercentrics CMP helps you manage it in a compliant manner by storing and signaling consent accurately across platforms like Amazon Ads.
Yes. ACS is designed to support compliance with the GDPR and other privacy laws. However, it’s important to make sure that your consent management platform is properly configured and integrated into your broader privacy strategy.
In addition to ACS, you can also use:
- Transparency and Consent Framework (TCF) — IAB Europe’s standard for consent signals
- Global Privacy Platform (GPP) — IAB Tech Lab’s global privacy signaling framework
Usercentrics CMP supports all of these, enabling you to build a robust, flexible consent strategy across platforms. ACS is integrated into Usercentrics CMP.