Seamless support for Microsoft Consent Mode
Out-of-the-box support for Microsoft UET Consent Mode
Advertising on platforms like Bing, Yahoo, or AOL in the EU/EEA, UK, or Switzerland? Strengthen privacy compliance and campaign performance with a robust, flexible consent management platform (CMP).
Usercentrics Web CMP delivers automatic support for Microsoft UET Consent Mode. Collect and process only consented user data for privacy compliance while maintaining marketing accuracy and effectiveness.
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Automate data privacy compliance
Simplify compliance with regulatory and ad platforms’ requirements.
- Maintain multi-regulation compliance with the GDPR, CCPA, and more
- Monitoring and updates as privacy laws and platform policies evolve
- Leverage 2,200+ legal templates and customizable privacy policy embeddings for faster setup
- Automatically detect, categorize, and block all tracking and data processing services in use until you receive consent
Provide personalized user experiences
Create a seamless and trusted brand experience for your users.
Key features:
- Fully customizable consent banner aligned with your website’s design and messaging
- Granular consent controls to give users clear choices and control over data access
- Dynamic support for 60+ languages to clearly present relevant consent options
- Cross-domain and cross-device integration for a unified experience
Increase marketing monetization
Optimize consent data collection to deliver more personalized ads, improve user engagement, and boost ROI.
Key features:
- Advanced consent and user analytics for clear, actionable insights
- Built-in A/B testing to optimize consent rates
- Automated support the latest version of Microsoft UET Consent Mode
- Integrations with Google Tag Manager, IAB TCF v2.2, and more
Simplify privacy compliance, maximize marketing performance
- Keep your data-driven marketing running smoothly as privacy requirements evolve
- Capture consent-based data to reduce data gaps and protect revenue
- Deliver a seamless, compliant user experience that builds trust without impacting site speed or performance
See how effortless consent management can be and how it can boost your marketing results and customer engagement.
Try Usercentrics free for 14 days.
Start a 14-day trial
After the trial, continue with your plan from €7/month
Cancel any time
No credit card required- Unlimited configurations and domains
- Daily Website Scanner
- Privacy Policy Embeddings
- Keep your app marketing compliant as privacy requirements evolve in the EU and other markets
- Obtain valid consent to reduce data loss and protect revenue
- Deliver a seamless, privacy-friendly user experience without slowing performance
Try Usercentrics free for 30 days.
Start a 30-day trial
After the trial, continue with your plan from €50/month
Cancel any time
No credit card required- Unlimited apps configurations
- Express setup with our app scanner
- Access to all App SDKs: iOS, Android, Flutter, React Native, and Unity
- Google Consent Mode support
- Ticket support
Frequently asked questions
Microsoft UET Consent Mode is a solution that allows you to track and measure conversions on your website while respecting user consent preferences. It adjusts how tracking works based on whether users have granted or declined consent for cookies and tracking technologies. It therefore supports privacy compliance with data privacy regulations such as the GDPR. It is relevant for companies doing business in the EEA/EU, the UK, and/or Switzerland that need to achieve GDPR and Microsoft compliance.
Universal Event Tracking (UET) is a key feature provided by Microsoft Advertising that allows you to track the valuable actions users take on your website, such as purchases, sign-ups, and page visits. By integrating the UET tag on your site, you can gain insights into how users interact with your content after clicking on your ads. This tool helps optimize your campaigns for better performance and conversions.
Additionally, UET enables advanced capabilities like remarketing, allowing you to re-engage visitors with personalized ads and maximize the impact of your advertising efforts.
Microsoft Consent Mode is essential for keeping your ad campaigns compliant with privacy laws like the GDPR and CCPA. It enables you to continue tracking conversions and gaining insights from ads while respecting users’ consent preferences about data collection. With Consent Mode, you can continue using Microsoft Advertising services with compliance, which helps you avoid legal penalties and build trust with your audience.
If a user declines to consent, Microsoft UET will still send anonymized data (such as ad interaction timestamps and limited data signals) but will not track detailed information or set tracking cookies. You’ll still receive basic data about ad clicks and conversions, but it will be aggregated and less precise.
Microsoft UET Consent Mode works by adapting the behavior of tracking tags based on the user’s consent status. When a user visits your website, Consent Mode detects whether they have agreed to or declined the use of cookies and other tracking technologies.
If the user consents, Microsoft UET functions normally, collecting and sending full tracking data that includes personal data for ad targeting, conversion tracking, and remarketing.
If the user declines to consent, Microsoft UET enters a restricted mode, sending anonymized and aggregated data (such as pings) without using cookies or other identifiers that could store personal information. This allows you to continue receiving basic reporting metrics (e.g., ad clicks or conversions) without violating privacy laws like the GDPR or CCPA.
In essence, Microsoft UET Consent Mode helps maintain valuable insights from your campaigns while facilitating legal compliance and respecting user privacy.
Usercentrics Web CMP has built in support for UET, but for full support of Consent Mode, you need to add a small code snippet to your website. Follow these steps for the full setup.
Using a consent management platform on your website can help you obtain the granular and GDPR compliant consent from your end-users that your website needs to activate its cookies and trackers. Through a consent banner on your website, users will be able to filter their selection of cookies and give specific consent to their purpose, provider, and duration.
Microsoft UET Consent Mode is designed to help advertisers align with privacy regulations like the GDPR and CCPA. By adjusting how data is collected based on user consent, it gives businesses the tools they need to operate in a compliant way while still maintaining valuable insights from advertising campaigns. However, full compliance depends on how the tool is implemented and integrated into your overall data privacy practices.
Microsoft compliance is offered by Microsoft through its suite of tools and services within platforms like Microsoft 365 and Azure. These solutions help businesses meet data privacy regulations by providing features such as data encryption, audit logs, compliance reporting, and privacy controls. These tools are designed to support secure data handling and regulatory compliance for organizations of all sizes.