Through the BGH ruling of May 28th 2020, absolute clarity has been established: Website operators need explicit user consent in order to use web technologies such as cookies, pixels, etc. for marketing purposes. Consent Management Platforms (CMPs) help website operators to obtain, manage and document user consent. A CMP can be easily implemented via Google Tag Manager. By tuning in to our webinar, you will get a short introduction to Consent Management and the criteria that the GDPR requires for the obtaining of valid consent. In addition, an expert from our implementation partner webalytics will show you how to implement your CMP using the Google Tag Manager in a live demo.
WHAT TO EXPECT:
- Introduction to the current legal situation and the requirements for Consent Management solutions
- Live-Demo: Introduction and integration of Consent Management Platforms via Google Tag Manager
¹the webinar partner is webalytics GmbH. Click here for information on the privacy policy.
Speakers
Holger Tempel is founder and CEO of the German company webalytics GmbH. He acts as a consultant and trainer since 1991 in the business fields of IT and web analytics. In 2005 he became one of the first 14 Google Partners worldwide and therefore is one of leading knowledge carriers for Google Analytics and digital analytics in general. He also cares about gathering deep insights on website’s user behavior and their motivation. To make sure that these data are collected GDPR compliant he decided to make use of a consent management platform and started the partnership with Usercentrics as one of the first partners worldwide.
Dorian joined Usercentrics in the beginning of 2019 as an Enterprise Sales Manager. In his position, he is responsible for the acquisition of new customers with a focus on international sales. Prior to Usercentrics Dorian held various B2B-Sales and Consulting positions and holds an MSc from the London School of Economics.
