Mapp panel discussion
Home Resources Webinars The true value of first-party data

The true value of first-party data

How best to obtain it and how to use it in your marketing strategy.
by Usercentrics
On Demand
Mapp panel discussion

About the webinar

In this panel discussion our experts talk about the effect of the end of third-party cookies on marketers and how strategies can be built around first-party data.

What you’ll learn

  • What the end of third-party cookies means for marketers
  • What happens when your customers don’t consent to cookies
  • How to get your customer’s consent instead of privacy fines
  • Strategic benefits of first-party data

Who can benefit from this webinar?

This webinar can benefit any organization that collects and manages user data for business purposes. The key takeaways are particularly relevant for:

  • Companies that sell their products or services to users and collect user data for marketing purposes via websites.
  • Companies that need to comply with local privacy laws and are looking for professional tools and strategies to achieve compliance.
  • Website owners who want to use various cookies and avoid potentially hefty fines for non-compliant use.
  • Companies looking to boost customer experiences, by making data-driven decision from first-party data.


Hannah Sork

Hannah Sork

Strategic Partner Manager - Platform Partnerships
Usercentrics GmbH

As Strategic Partner Manager at Usercentrics, Hannah Sork manages the largest partnerships in the DACH region. She helps them capitalize on new business opportunities by integrating data privacy compliance solutions into their portfolios. Responsible for partner KPIs and leading co-marketing activities to accelerate their business growth, Hannah is part of a team focused on building a privacy-first digital ecosystem through partner integrations.

Tilman Harmeling profile photo

Tilman Harmeling

Senior Expert Privacy
Usercentrics GmbH

Having focused on the business and technical complexities of privacy throughout his career, Tilman has gained significant and varied experience in how privacy markets work. He joined Usercentrics in 2018, and as Senior Expert Privacy, his goals are to understand the ever-changing privacy landscape and find opportunities for innovation. He works with global enterprises and universities, and is also a sought-after speaker on current privacy topics at events like PrivSec Global, OMR, DMEXCO, the BCG MarTech Series and Leadership Beyond Borders.

Thomas Kallina

Thomas Kalinna

Senior Solution Consultant

Thomas has been working as a consultant and project manager in digital marketing for over 15 years. He has a long track record of implementing data-driven and cross-channel marketing projects, as well as KPI frameworks for large companies. He has great expertise in web analytics and in generating and leveraging insights. After working at Webtrends, Thomas has worked for Webtrekk since 2018. Following the Webtrekk acquisition by Mapp, he is now a Senior Solution Consultant for the entire group.

Kay Lehmann

Kay Lehmann

converlytics GmbH

Kay is the managing director of converlytics GmbH, which he founded in 2011 and whose goal is to help companies increase their online success with in-depth expertise in the areas of web analytics, conversion optimization and data-driven online marketing. In doing so, converlytics supports its customers both in the introduction and professional use of suitable analytics systems and in the establishment of data-driven business optimization and online marketing processes as part of their digital transformation.