webinar GCM
Home Resources Events How to maintain advertising audiences and grow revenue with Google Consent Mode v2

How to maintain advertising audiences and grow revenue with Google Consent Mode v2

by Usercentrics
Apr 11, 2024
webinar GCM

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About the webinar

Date: 11 April 2024
Time: 14:00 CET
Duration: 30 mins plus Q&A
Location: Online [Zoom link will be sent to registered attendees]


Join us for our exclusive webinar: How to maintain advertising audiences and grow revenue with Google Consent Mode v2

 

If you’re working with Google Ads and Analytics, Google’s deadline to implement Consent Mode v2 was 6 March 2024. The risks of inaction are loss of data and access to functions related to audience building, remarketing features, conversion modeling, and more.

 

If you haven’t been signaling consent information via Google Consent Mode v2 since 7 March 2024, Google will block you from capturing new EU/EEA user data for your Google audiences. You won’t be able to store new user data in your Google Analytics 4 audience lists, or share it with Google Ads. This could have a massive impact on your ability to acquire and convert new customers.

What you’ll learn in the webinar

  • How Google Consent Mode v2 can help advertisers maintain revenue generating activities
  • How to correctly implement Google Consent Mode v2 with Usercentrics CMP
  • Live Q&A with our product and tech support experts – get your questions answered!

 

The webinar will be held and recorded in English.

See you there!

Speakers


Eike Paulat

Eike Paulat

Director Product
Usercentrics GmbH
Sascha Brian

Sascha Brian

Customer Implementation Manager
Usercentrics GmbH

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