Usercentrics Matomo Tag Manager Implementation Guide

Usercentrics Matomo Tag Manager Implementation Guide

Usercentrics makes it simple for you to collect consent on your website with a few easy steps. Usercentrics allows you to harmonize your marketing and data...
by Usercentrics
May 10, 2021
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Usercentrics + Matomo Tag Manager

Usercentrics + Matomo Tag Manager

Usercentrics makes it simple for you to collect consent on your website with a few easy steps. Usercentrics allows you to harmonize your marketing and data strategy with legal requirements on your website. 

 

Additionally, integrating Matomo to your website in cohesion with your Usercentrics CMP then allows you to manage all in one location your tracking and marketing snippets, such as third party services, without needing to manually block each one of them, while protecting your data and your customer’s privacy.

 

This is an implementation guide for those who have the Usercentrics CMP script tag and Matomo Tag Manager already on their website, and would like to connect everything in Matomo tag manager with the CMP so services only fires with consent.  After using this guide, the result will be Matomo triggers events only when consent is given, or stops events  from triggering if consent is denied.

Matomo Profile

Matomo is a full-featured PHP MySQL software program. You can download and install Matomo on your own content management platform. Matomo Tag Manager is a service in Matomo that allows you to manage your tracking and marketing snippets, such as JavaScript code or HTML, and organize your third party services in one location, keeping in mind data protection and customer privacy.

 

Type Implementation Website
Tag Manager Implementation

 

Manual Implementation for CMP v2 and CMP v1 Visit website 

What you get with Usercentrics 

  • Collect Consents in accordance with GDPR:
    Reach the highest legal standard for your website by being compliant to all legal requirements (GDPR, CCPA, ECJ, IAB TCF, etc.).
  • Increase your conversion rate:
    The higher your opt-in rate, the more data you can use for marketing purposes. Maximize your ad revenue by using a smart CMP.
  • Customize your Cookie Banner:
    Have a specific strategy in mind for your Cookie Banner? Sounds like a plan! Our CMP is fully customisable via a custom UI.
  • Customer and implementation support:
    We have personalised support for all steps along the way: Whether through a Customer Success Manager, ticket system or a partner – feel free to contact us anytime.
Documentation

Documentation

Here you will find the documentation you need to enable Matomo Tag Manager to work in cohesion with your Usercentrics CMP, so services and events only fire with consent. 

Frequently Asked Questions (FAQ)

Integration takes only a few easy steps.

There are a few options for installation depending on the content management platform you use, and if you have CMP v2 or CMP v1. You should have your Usercentrics CMP installed, as well as Matamo Tag Manager, before using this guide.

You can find our content management integration guides here

The Usercentrics Consent Management Platform (CMP) enables you to harmonize your websites’ marketing and data strategy with legal requirements. Usercentrics seamless integration allows you to collect consents in accordance with the law without restricting your marketing data and help to improve your opt-in rate, all while being legally compliant. 

Matomo Tag Manager can then support you and help you organize your third party services so you do not need to manually block each third party service. Additionally, Using Matamo Tag Manager in connection with your Usercentrics CMP means events will not fire unless consent is given first. 

Simply log into your Usercentrics Admin Interface to check.

The Usercentrics CMP v2 Admin Interface looks like this:

Do you have the old version still, CMP v1? The Admin Interface will then look like this: 

Please submit a ticket here so our Support Team can assist you. 

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