Usercentrics Matomo Tag Manager Implementation Guide

Usercentrics makes it simple for you to collect consent on your website with a few easy steps. Usercentrics allows you to harmonize your marketing and data strategy with legal requirements on your website. Additionally, integrating Matomo to your website in cohesion with your Usercentrics CMP then allows you to manage all in one location your tracking and marketing snippets, such as third party services, without needing to manually block each one of them, while protecting your data and your customer’s privacy.
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Published by Usercentrics
1 min to read
May 10, 2021
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Usercentrics + Matomo Tag Manager

Usercentrics makes it simple for you to collect consent on your website with a few easy steps. Usercentrics allows you to harmonize your marketing and data strategy with legal requirements on your website. 

Additionally, integrating Matomo to your website in cohesion with your Usercentrics CMP then allows you to manage all in one location your tracking and marketing snippets, such as third party services, without needing to manually block each one of them, while protecting your data and your customer’s privacy.

This is an implementation guide for those who have the Usercentrics CMP script tag and Matomo Tag Manager already on their website, and would like to connect everything in Matomo tag manager with the CMP so services only fires with consent. After using this guide, the result will be Matomo triggers events only when consent is given, or stops events from triggering if consent is denied.

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Matomo Profile

Matomo is a full-featured PHP MySQL software program. You can download and install Matomo on your own content management platform. Matomo Tag Manager is a service in Matomo that allows you to manage your tracking and marketing snippets, such as JavaScript code or HTML, and organize your third party services in one location, keeping in mind data protection and customer privacy.

Type Implementation Website
Tag Manager Implementation

 

Manual Implementation for CMP v2 and CMP v1 Visit website 

What you get with Usercentrics 

  • Collect Consents in accordance with GDPR:
    Reach the highest legal standard for your website by being compliant to all legal requirements (GDPR, CCPA, ECJ, IAB TCF, etc.).
  • Increase your conversion rate:
    The higher your opt-in rate, the more data you can use for marketing purposes. Maximize your ad revenue by using a smart CMP.
  • Customize your Cookie Banner:
    Have a specific strategy in mind for your Cookie Banner? Sounds like a plan! Our CMP is fully customisable via a custom UI.
  • Customer and implementation support:
    We have personalised support for all steps along the way: Whether through a Customer Success Manager, ticket system or a partner – feel free to contact us anytime.

Documentation

Here you will find the documentation you need to enable Matomo Tag Manager to work in cohesion with your Usercentrics CMP, so services and events only fire with consent.

Read more here