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Dive into our comprehensive resource library. Learn from our experts and industry partners on Privacy-Led Marketing, privacy compliance, getting the most from your tech stack, and more.

Resources

Explore insightful articles and guides. Get real-world insights from whitepapers, case studies, and checklists. And find out what events we attend.
Article
A well-designed cookie banner helps you achieve privacy compliance while supporting your organization’s marketing efforts. This guide explores the best practices for meeting legal requirements, optimizing opt-in rates, and ensuring smooth implementation.
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Article
Enforcement of data privacy regulations is ramping up in the United States as more such laws come into force. We look at six class action lawsuits filed in California and dig into the alleged violations, how consent management was involved, and how companies can achieve better data and privacy compliance.
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Article
The second Trump administration has stated goals of streamlining and rooting out fraud. Central to those efforts is the Department of Government Efficiency. However, their actions have sparked concerns and legal challenges around security and data privacy in the US and abroad.
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Event
Join us at Saasiest to get expert advice on optimizing data privacy and driving growth for your SaaS business.
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Event
Meet us at OMR Festival 2025 and discover how privacy-led strategies can drive marketing success.
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Article
As Creators become both product and producer, privacy becomes a tradeoff. The rise of the Creator economy has reshaped personal boundaries, accelerated data exploitation, and is pushing us toward a new understanding of privacy in the digital age.
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Article
Learn tips for creating an effective request for proposal (RFP) for a consent management platform (CMP) that includes key evaluation criteria, as well as how to identify the best CMP for your business.
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Article
Cookie banners are an important element for achieving data privacy compliance. Learn how to use these tools on your website to effectively inform your users about data collection and enable opt-outs that will help you to comply with the CCPA.
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Article
Your cookie banner should balance data privacy requirements and positive user experience while maximizing opt-in rates. See eight cookie banner examples and understand what makes them effective so you can apply these best practices to your own notices.
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