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The end of third-party cookies doesn’t mean the end of marketing insights. A reliable cookieless tracking solution helps you stay legally compliant, understand your audience, and make smarter decisions, without compromising privacy.

Learn how server-side tracking tools can help you improve data accuracy, boost marketing performance, and achieve compliance with major data privacy laws. Explore the features and benefits of some of the top tools on the market.

Data controllers and processors are mainly responsible for ensuring that their data collection and processing is GDPR-compliant. Data protection authorities in EU countries manage GDPR enforcement.

Server-Side Tagging enables you to manage customer interaction data through your server instead of depending on the user’s browser. Our guide explores the benefits of this approach, how it works, who should use it, and how to implement it in Google Tag Manager.

Server-side tracking offers better data accuracy, faster site performance, and stronger privacy compliance. In this guide, we explore the key benefits, potential challenges, and which types of businesses are best suited to implement it effectively.

A well-designed cookie banner helps you achieve privacy compliance while supporting your organization’s marketing efforts. This guide explores the best practices for meeting legal requirements, optimizing opt-in rates, and ensuring smooth implementation.

Enforcement of data privacy regulations is ramping up in the United States as more such laws come into force. We look at six class action lawsuits filed in California and dig into the alleged violations, how consent management was involved, and how companies can achieve better data and privacy compliance.

The second Trump administration has stated goals of streamlining and rooting out fraud. Central to those efforts is the Department of Government Efficiency. However, their actions have sparked concerns and legal challenges around security and data privacy in the US and abroad.