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Universal consent gives businesses a centralized way to collect, enforce, and audit user choices across their websites and apps, then pass this information to downstream tools. This article explains how it works and what it takes to build a stronger privacy governance framework.

The performance of Amazon Ads now depends on how you manage user consent. This guide explains where e-commerce teams go wrong, how it impacts ROAS, and how to fix it with a unified, cross-platform consent strategy.

Usercentrics co-founded the European CMP Association to bring operational consent expertise into EU policy – starting with the Digital Omnibus.

The EU AI Act was adopted in March 2024, making it the world’s first comprehensive AI regulation. In March 2026, the European Parliament also approved the EU’s signature of the Council of Europe’s Framework Convention on Artificial Intelligence — the first legally binding international AI treaty. Usercentrics examines what these regulations include, who they affect, and what they mean for data privacy compliance.

Collecting personally identifiable Information (PII) from users is the backbone of data analytics in most organizations. Depending on the business purpose, PII ranging from email addresses to health records can help deliver services, build relationships, and enable more personalized experiences. This guide provides a PII compliance checklist to help you protect user data and avoid regulatory fines from global data privacy regulations.

Usercentrics is opening its North American headquarters in New York City, marking a major step in its U.S. expansion. Already trusted by 2.4 million websites worldwide, the global consent and data privacy leader is now bringing its full suite — spanning cookie consent, server-side tracking, AI governance, and audience activation — to U.S. marketers and enterprises.

Every organization collects data. Far fewer have clear answers to the questions that follow: who’s responsible for it, what it can be used for, how long it should be kept, and what happens when something goes wrong. Data governance principles provide those answers, written down and enforced.

The General Data Protection Regulation has changed how organizations approach data processing, but one lawful basis continues to create challenges: legitimate interest. As the most flexible basis, and often also the most heavily scrutinized under Article 6(1)(f), it gives organizations room to process data while also requiring careful justification.