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Navigating TCF v2.2 in mobile advertising is a fine balance. It’s about respecting user consent while maximizing ad revenues. In this evolving digital landscape, your understanding can shape success.
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TCF v2.2 is the second iteration of the Transparency and Consent Framework apps are required to abide by. We’re diving into what TCF v2.2 means for app publishers, the benefits and opportunities it provides, and how exactly you can ensure you’re 100% compliant.
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The iab consent framework by the iab Tech Lab specifies the way, a consent is saved and forwarded between technologies like DSP’s, DMP’s and SSP’s.
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