Summary
Challenges:
- Rapidly growing company with a large mobile platform.
- Needed a better way to manage users’ consent on their platforms over time.
- Clear needs and a specific set of consent management solution requirements.
Goals:
- Maintain reliable data privacy compliance with expanding business.
- Enabling seamless customer experience across business functions.
- Building customer trust with ongoing transparency.
Results:
- Minimal disruption with easy implementation.
- Cross-platform synchronicity for users’ consent management using the hybrid app.
- Confidence in ongoing regulatory compliance as the company expands.
The Company
A growing and evolving mobility platform, Free2move’s services comprise car-sharing, car subscriptions, parking spaces and long-term car rental.
This dynamic Paris-based company, active in over 170 countries, recently acquired SHARE NOW, hugely expanding its mobility services.
Their app enables users to access, book, and unlock its fleet of 10,000 cars across Europe. As such, it’s imperative that it’s safe, secure, and data compliant.
When Free2move needed to improve their users’ experience with managing consent on their app, they chose Usercentrics CMP to provide a trusted, seamless, and compliant solution.
What were the key priorities and goals for this project?
Free2move is always looking to improve customer experience while maintaining reliable privacy compliance. The team had clear needs and requirements for their consent solution.
Managing user consent
Finding a way to better manage their customers’ consent online was the focus of the project.
Prioritizing privacy
They prioritize the security of the data customers share with them, so respecting customer privacy is crucial.
Maintaining transparency
They want to gain their users’ trust by being transparent about third-party services on their website and apps.
Seamless user experience
A frictionless and easy user experience across platforms is important.
Achieving and maintaining compliance
Operating across Europe — the company’s core market— and the US, they need to ensure compliance with both EU and US privacy regulations and requirements, including the GDPR, CCPA, and Google Consent Mode.
Christoph Schnur of Free2move explains, “It is important to comply with the regulations to avoid fines that can arise from not meeting data privacy requirements, such as collecting user data without consent.”
Why Free2move chose Usercentrics
There were four main reasons why Free2move decided to work with Usercentrics on their project to improve the user consent experience on their digital platforms.
Christoph says, “Usercentrics is an advanced and market-leading product. Features like the App SDK are important for our mobile apps.”
Another factor was our easy implementation process. That minimized disruption for the Free2move team as well as their users.
Then there’s Usercentrics’ flexibility and ease of management. Our predefined data processing services simplify things. But being able to customize the product when you choose is empowering for the team and ensures it’s tailored to Free2move’s brand.
Finally, being able to track consent rates using our analytics provides valuable insights to help Free2move deploy informed decision-making.
What we achieved
The Free2move team quickly realized benefits to Usercentrics CMP. Here’s what they found with their cross-platform rollout.
Cross-platform synchronicity
The overall aim of this project was to manage consent in Free2move’s hybrid app. By implementing the Usercentrics Webview Continuity feature, the user only needs to provide consent once and those settings are shared seamlessly between native app and web. This makes it a quick and simple process for users.
Ease of use
The Free2move team found our Consent Management Platform (CMP) extremely simple and intuitive to use. Our CMP enables streamlining privacy processes and improving efficiency.
Smooth implementation
Across both web and mobile app platforms, code implementation was frictionless and worked consistently. With only a few lines of code, setup and installation are fast.
Flexibility and adaptability
While there are predefined options, our versatile CMP enables users to customize elements to fit their brand. Tailor the consent banner to your brand’s look and messaging tone. This builds trust with your users, too.
Expert support
Fast, reliable support from Usercentrics experts means less downtime and a quicker implementation process. Our dedicated Customer Support Executives and Support team are here to help and to resolve your issues quickly.
How did we do? A final word from our valued client
“With Usercentrics CMP we found a scalable solution to manage consent in one place across our website and mobile apps,” Christoph Schnur, Senior Digital Analytics Manager, Free2move.
Reflecting on the project, Christoph expressed his great satisfaction with both the product and the support he received from our expert team.