With third-party cookies on their way out, businesses and marketers have no choice but to build out their first party data strategies. However, around 40% of businesses in the UK are not acting on both the third-party cookie developments and the first-party data trends.
Traditionally, businesses were able to collect data from many different sources. But the shift towards data collected directly from the customer, makes cookie consent the new gold. Only with the right consent and permission, your data becomes valuable.
Businesses need to act now and shift towards a consent-first approach to succeed and tap into new revenue sources.
Don’t miss out to learn how to compliantly collect first-party data while also building trust by using cookie consent.
Topics covered include:
- Why cookie consent still matters with the first-party data trend (+ emerging alternatives to third-party cookies)
- The importance of cookie consent to your business
- How to properly collect consent on your website under GDPR principles
- Best practices: What you should be doing to set yourself up for success in a world without third-party cookies
¹the webinar partner is DataGuard
Speakers
