LGPD: achieve compliance with Brazil’s General Data Protection Law

Usercentrics Consent Management Platform (CMP) enables you to meet evolving GDPR compliance requirements. Build user trust and fuel sustainable revenue growth.

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What is the LGPD?

The Lei Geral de Proteção de Dados Pessoais (General Data Protection Law) is Brazil’s key privacy law, in effect since 2020. It is substantially similar to the GDPR, but has undergone a number of updates since it came into force. The LGPD defines data protection principles, user rights, and accountability measures for organizations. It’s enforced by the Autoridade Nacional de Proteção de Dados (National Data Protection Authority).

Common LGPD questions and answers

COMPLIANCE

You must have one of 10 legal bases for processing personal data, and only for legitimate, specific, explicit, and clearly communicated purposes.
Consent records must be maintained to demonstrate that legally valid consent has been obtained for all data collection and processing.
User consent must be obtained before processing and must be informed, freely obtained, and unambiguous.

risks

What are the consequences of LGPD noncompliance?

LGPD violations can lead to fines of up to 2% of a company’s annual revenue, to a maximum of BRL 50 million per violation. Fines are based on factors like rights affected, degree of damage to data subjects, previous offences, and other factors.

Additional penalties can include blocking of additional data processing, deletion of data, and public reputation damage. Individuals also have a private right of action.

Benefits of a consent management platform

Manage user consent correctly

Achieve and maintain compliance with state, federal, and international privacy laws and frameworks, like California’s CCPA, the EU’s GDPR, and the TCF v2.2.

Seamless integration

Easily integrate Usercentrics CMP with your website, app, or other platforms. Supports popular CMS and other third-party services to help drive your Privacy-Led Marketing.

Build user trust

Be transparent with users about how you use data and give them control. It’s not just a legal requirement. It’s a competitive differentiator that grows engagement and long-term customer relationships.

Increase opt-in rates

Targeted features like A/B Testing and Contextual Consent enable you to improve user experience quickly. Use data insights to optimize consent rates and capture more high-quality data.

How to install Usercentrics CMP

The Usercentrics Consent Management Platform (CMP) stores, manages and signals valid user consent and privacy preferences.

Configure your CMP

Choose your legal framework and/or relevant data privacy regulations
Identify the Data Processing Services used on your website and set the correct legal basis for compliance with LGPD
Customize the banner appearance and messaging to meet your needs

Implement the CMP

Identify the Data Processing Services used on your website and set the correct legal basis for compliance with LGPD
Make adjustments to the scripts/tags being used on your website
Determine when and at what frequency your banner message will be displayed

Collect explicit user consent

Start collecting consent from all consumers subject to LGPD
Use Usercentrics’ geolocation rules to determine who sees your banner and in what languages
Continuously optimize your consent banner based on extensive data and analytics

“Short implementation of 7 days for our first site. We can rollout templates with already defined consent technologies, so we stay concentrated on the real issues which bring us further.”

Larissa Wißmann

— Head of Digital Enterprise Services, Haufe Group

Contact our privacy experts

We’re here to answer your questions about data privacy, LGPD requirements, and compliant marketing. The Usercentrics Consent Management Platform helps you build trust, enhance user experience, and reduce regulatory risk. Let’s talk about how we can support your compliance goals.

Want to understand how privacy compliance drives user trust and marketing performance?
Unsure whether your business meets Brazil’s privacy requirements?
Need guidance on your company’s specific compliance obligations?
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