FAQ Legal & Privacy If I integrate the CMP via the Google Tag Manager, shouldn’t the GTM be categorised as “essential”?

If I integrate the CMP via the Google Tag Manager, shouldn’t the GTM be categorised as “essential”?

Usercentrics cannot provide legal advice. That said, we can share our experience with this topic by stating that the Google Tag Manager can be categorized as Essential or Functional. It is especially important to note whether the Tag Manager is used to enforce the GDPR regulations or not. If, for example, if the Usercentrics CMP script is integrated via the GTM, you can consider it necessary to exercise the GDPR and thus classify it as Essential.