GDPR: achieve compliance with the General Data Protection Regulation

The Usercentrics Consent Management Platform (CMP) helps you to build user trust and meet GDPR compliance requirements.

The GDPR is the European Union’s General Data Protection Regulation, which was implemented on May 25, 2018. The GDPR framework contains 99 Articles regulating the use and processing of personal data, as well as responsibilities for safeguarding that data. It has been influential on other countries’ privacy laws, like Brazil’s LGPD.

Each EU member country has its own supervisory authority, which handles enforcement.

Common GDPR questions and answers

VALUING PRIVACY

The GDPR applies to companies that process the data of EU residents, whether or not the companies are also located in the EU.

Regulators are critical of a lack of transparency and lagging adoption of privacy measures. Additionally, all major markets will face privacy regulation in the coming years. Consumers are also increasingly concerned about their privacy and data.

A focus on privacy and user trust increases revenue, as privacy progressively becomes a premium consumers are willing to pay.

ACHIEVING COMPLIANCE

Personal data can only be processed for legitimate, specific and clearly communicated purposes.
User consent must be voluntary, informed, explicit and granular. You must be able to prove consent has been received if you are audited.
We stay up to date with the changing regulatory and technology landscape, and adjust services in alignment with changes to companies’ data processing.

How to install Usercentrics CMP

The Usercentrics Consent Management Platform (CMP) collects, manages and stores valid user consent and privacy preferences.

Configure your CMP

Choose your legal framework and/or relevant data privacy regulations

Identify the Data Processing Services used on your website and set the correct legal basis for compliance with GDPR

Customize the banner appearance and messaging to meet your needs

Implement the CMP

Implement the CMP script tag directly in your website or via your tag manager

Make adjustments to the scripts/tags being used on your website

Determine when and at what frequency your banner message will be displayed

Collect explicit user consent

Start collecting consent from all consumers subject to GDPR

Use Usercentrics’ geolocation rules to determine who sees your banner and in what languages

Continuously optimize your consent banner based on extensive data and analytics

“Short implementation of 7 days for our first site. We can rollout templates with already defined consent technologies, so we stay concentrated on the real issues which bring us further.”

Larissa Wißmann

— Head of Digital Enterprise Services, Haufe Group

Benefits of a consent management platform

Obtain user consent correctly

Take other international regulations into account as well – the USA’s CCPA, Brazil’s LGPD, South Africa’s POPIA and industry-specific solutions like the IAB TCF 2.2 framework.

Seamlessly integrate with your app or website

Our consent management platform easily integrates with your app or website and many leading third-party services and tools. We help you meet your data-driven goals.

Build user trust

Using a Consent Management Platform helps you be transparent with users about data usage, which builds trust. Making them more likely to entrust you with their data and build ongoing relationships.

Increase your opt-in rates

Benefit from our special marketing features, like A/B Testing and Contextual Consent, to improve user experience with transparency, and build relationships with your brand.

Choose the right solution for your business

We enable obtaining and storing GDPR-compliant consent for data processing by clearly communicating with website or app users from the European Union.

Check pricing

YOUR QUESTIONS ANSWERED

Contact our expert team

We’re happy to answer questions and get you acquainted with Usercentrics and our Consent Management Platform.

Doing business in the EU and unsure whether your website is compliant with current privacy law?
Not sure what you need to do to achieve compliance? Get in touch and learn how the Usercentrics Consent Management Platform can help you achieve GDPR compliance.
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