Many businesses turn to iubenda for cookie consent management, legal policy generation, and user privacy compliance. The platform positions itself as a 360-degree solution for keeping pace with evolving laws.
However, as privacy requirements evolve and business needs become more complex, iubenda doesn’t necessarily do enough to meet the needs of every business.. It’s not uncommon to find that iubenda’s out-of-the-box approach no longer covers all your requirements.
In this guide, we’ve reviewed a range of iubenda alternatives that can make it easier to manage cookie consent, adapt to relevant data privacy regulations, and build a reliable, scalable solution for consent management.
Our top picks for iubenda alternatives:
| iubenda alternative | Key features | Usability score | Pricing |
| Usercentrics | Multi-regulation complianceSupport for 60+ languagesCross-device and cross-domain consent sharingAdvanced analytics and A/B testing | 4.4 (15 reviews) | From USD 8/month (free trial available) |
| Termly | Cookie scanner and categorizationPolicy generatorsVersion control | 4.7 (80 reviews) | From USD 0/month (limited free tier) |
| CookieYes | Privacy and cookie policy generatorsMultilingual supportBroad CMS compatibility | 4.5 (45 reviews) | From USD 0/month (many features only available in premium plans) |
| Osano | “No Fines, No Penalties” GuaranteeUnified consent and preference hubBlockchain-based consent records | 5.0 (1 review) | Self-service plan starts at USD 199/month, custom pricing for enterprise/higher tier plans(free plan available) |
| Secure Privacy | Google Gold Tier CMPProfessional services suiteCustomizable legal templates and banners | 4.7 (82 reviews) | From USD 0/month for websites and USD 49/month for apps |
Why you may be considering an alternative to iubenda
Many iubenda users appreciate the platform’s simple user interface, multilingual capabilities, and automated policy generators. That said, there are a few areas where it falls short compared to some iubenda alternative software.
For one, setup and implementation can be tricky if you don’t have tech knowledge. Although iubenda has a clean user interface and provides helpful documentation, some users find that the process for configuring consent notices and legal policies to be more involved than expected.
iubenda pricing could be another issue. You’ll be charged per site or app that you add to your account, which means that costs can start piling up quickly if you’re managing multiple domains or applications.
The platform has a variety of features that can help you achieve and maintain compliance with a range of data privacy laws. However, some tools required to achieve GDPR and CCPA compliance, like geolocation-based consent settings, are only available with premium plans. This can create challenges for organizations with limited budgets.
And although iubenda does offer a free plan, it comes with some limitations. You only get access to limited third-party clauses and documents in one language.
You may also find that the platform lacks flexibility when it comes to personalizing cookie consent pop-ups; the banners you can produce with the Starter, Essential, and Advanced plans all include iubenda branding. These restrictions might make iubenda unsuitable for teams that have to adhere to strict branding guidelines.
5 top iubenda alternatives offering a comprehensive compliance solution for data privacy
We’ve reviewed five leading iubenda competitors, highlighting compliance functionality, key features, and pricing details, to help you choose the right solution for your business needs.
1. Usercentrics
A privacy-first, intuitive CMP designed to improve consent rates, streamline privacy compliance, and power smarter marketing.
Usercentrics helps businesses achieve and maintain compliance with data privacy laws across web and mobile environments with an intuitive platform you can set up in minutes.
The software supports a wide range of privacy frameworks, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). It also integrates Google Consent Mode v2 and the IAB’s Transparency & Consent Framework (TCF) v2.2 to help organizations stay aligned with evolving publisher and advertiser requirements.
You can create a fully customized cookie banner that aligns with your company’s branding and give users granular consent choices so they have control over how their data is collected and processed.
However, you don’t have to sacrifice marketing performance for privacy compliance: Usercentrics enables you to analyze customer interactions and A/B test different banners to optimize opt-in rates.
Key features
- Multi-regulation and language support: Automatically deliver the correct cookie banner content in the correct language, based on user location.
- Cross-device and cross-domain consent sharing: Sync consent signals across apps and websites for a consistent user experience.
- Advanced analytics and A/B testing: Track banner interactions and optimize performance to increase opt-in rates.
Pricing plans
Usercentrics offers a free 14-day plan (no credit card required) alongside its four paid plans:
- Essential: USD 8/month for up to 1,500 sessions on one domain with one regulation and two banner languages
- Plus: USD 16/month for up to 3,000 sessions on one domain with unlimited regulations and two banner languages
- Pro: USD 34/month for up to 15,000 sessions on three domains with unlimited regulations and five banner languages
- Business: Scalable pricing from USD 56/month for up to 50,000 sessions on ten domains with unlimited regulations and 60+ banner languages
| Pros | Cons |
| Consent records stored on EU-based servers | Analytics data only available for 90 days |
| G2 users praise broad feature set | |
| Clean, intuitive interface, according to G2 users |
2. Termly
A CMP built for small businesses that need straightforward privacy tools without the overhead of enterprise platforms.
Termly is an out-of-the-box compliance tool designed to help small businesses meet data privacy regulatory requirements. It offers step-by-step guidance for various compliance-related tasks, including privacy policy generation, cookie scanning and categorization, and consent banner creation.
That said, if you’re managing several sites or operate across various regions, you might want to consider a Termly alternative that better suits the needs of growing businesses.
Key features
- Cookie scanner and categorization: Identify, classify, and manage cookies across your site using built-in scanning tools.
- Policy generators: Get compliance documents created by legal experts and customized for your business.
- Version control: Keep a record of all your compliance documents and monitor changes that have been made to them.
Pricing plans
Termly has a free plan that provides users with one legal policy and up to 10,000 banner views. Paid plans are priced as follows:
- Starter: USD 10/site/month for 5 users and 100,000 banner views (billed annually)
- Pro+: USD 15/site/month for unlimited users and banner views (billed annually)
- Agency: Custom pricing and configuration
| Pros | Cons |
| Guided onboarding | Requires separate accounts per domain |
| Automated policy generation | |
| Built-in version control for compliance docs |
3. CookieYes
A beginner-friendly, WordPress-native CMP that’s great for small businesses that need cookie compliance across multiple regions.
Originally launched as a WordPress plugin, CookieYes has since evolved into a standalone CMP that helps businesses fulfill the requirements of privacy laws like the GDPR, CCPA, POPIA, and more.
Businesses looking for features like geotargeting, Global Privacy Control, and banner translation will need a Pro or Ultimate plan, which might be a reason to consider some other, more comprehensive CookieYes alternatives.
Key features
- Privacy and cookie policy generators: Generate compliant policies without the need for legal expertise.
- Multilingual support: Display banners in 30+ languages using automatic browser language detection.
- Broad CMS compatibility: Works across all major CMS platforms and offers a purpose-built WordPress plugin.
Pricing plans
CookieYes offers a 14-day free trial, after which you can sign up for a month-to-month or annual subscription. Plan prices are for a single domain:
- Free: USD 0 for 5,000 pageviews/month
- Basic: USD 10/month or USD 100/year for 100,000 pageviews/month
- Pro: USD 20/month or USD 200/year for 300,000 pageviews/month
- Ultimate: USD 40/month or USD 400/year for unlimited pageviews
| Pros | Cons |
| Helpful customer support, as reported by some G2 users | Geotargeting only available on premium plans |
| Straightforward implementation, according to some G2 users | |
| Free plan is adequate for small businesses |
4. Osano
A unified privacy solution with DSAR automation, policy generation, and regulatory updates to centralize compliance-related activities.
Osano centralizes privacy operations by combining consent management, DSAR workflows, legal monitoring, and regulatory intelligence in one system.
This setup can save valuable time and reduce risk, but the platform’s advanced features require technical knowledge to implement. The level of customization available for banners and policies is also relatively limited, which might make some Osano competitors more appealing.
Key features
- “No Fines, No Penalties” Guarantee: Get up to USD 500,000 in coverage if your business incurs compliance-related fines while using the platform.
- Unified consent and preference hub: Centralizes user consent signals across your marketing and data ecosystem.
- Blockchain-based consent records: Stores user consent logs securely on the blockchain to prevent tampering and enhance audit reliability.
Pricing plans
Osano doesn’t offer a pricing guide on its website. You’ll need to contact the company for pricing information.
| Pros | Cons |
| Free tier available for basic cookie consent | Costlier than some alternatives, as reported by some G2 users |
| Easy to use, according to G2 users | |
| Osano simplifies cookie management, according to G2 users |
5. Secure Privacy
A Google-certified CMP that offers coverage of more than 55 data privacy laws along with multilingual legal templates and professional GDPR services.
Secure Privacy offers customizable cookie banners, document templates, and ongoing cookie scanning, making it easy to stay aligned with evolving privacy laws. It also supports over 70 languages, enabling organizations to deliver region-specific consent experiences at scale.
Just note that it lacks the analytics and A/B testing features that some of the other tools on this list offer, meaning you’re limited in your ability to optimize consent banners to improve opt-in rates.
Key features
- Google Gold Tier CMP: Seamlessly integrates with Google Consent Mode v2 and Google Analytics to enable compliance and accurate tracking.
- Professional services suite: Add expert-led services, including DPO outsourcing and privacy strategy consulting, to meet your business’s specific needs.
- Customizable legal templates and banners: Use branded, multilingual cookie banners and tailor legal templates to meet business needs
Pricing plans
Secure Privacy provides different pricing plans for its data privacy compliance tools on web and mobile.
Web plans:
- Free: USD 0/domain/month for one user and 500 consents per month
- Small: USD 14/domain/month for two users and 5,000 consents per month
- Business: USD 49/domain/month for 10 users and 50,000 consents per month
- Advanced: USD 199/domain/month for unlimited users and 5 million consents per month
- Enterprise: Custom pricing based on organizational needs
Mobile plans:
- Starter: USD 49/app/month for 10,000 monthly active users (MAUs)
- Growth: USD 129/app/month for 100,000 MAUs
- Scale: USD 199/app/month for 1 million MAUs
- Enterprise: Custom pricing based on organizational needs
| Pros | Cons |
| Free base plan for low-volume use | Limited integrations compared to some competitors |
| Optional professional privacy services | |
| Scalable pricing |
What to keep in mind when researching alternatives for iubenda alternatives
Ask yourself the following questions when researching iubenda alternatives. They’ll help guide your research so you can find the consent management platform that best fits your business.
- Which regulations apply to your business? Depending on where your business is or customers are located, you might need support for the GDPR, CCPA, other global regulations, and/or a combination of frameworks. Be sure that your chosen platform covers all the regions you currently do business in, as well as where you plan to expand in the future.
- How many and what type of digital properties do you manage? You’ll want a solution that can handle the number and type of digital properties or platforms that you need to comply with the data privacy laws that apply to your business, whether that’s multiple domains or a website and an app.
- What level of customization do you need for your compliance assets? Not all CMPs give you the option to fully customize your cookie banner. This feature is essential if you need to adhere to strict branding guidelines or want to prioritize consent rate or user interaction optimization.
- How resource intensive is the setup and maintenance?Some tools are drag-and-drop, while others are designed with developers in mind. The ease of use will make a big difference to the learning curve you’ll encounter during setup and use, especially for smaller or non-technical teams.
Centralize all your privacy compliance processes and streamline consent management
For businesses that need more than just the basics, Usercentrics is a complete and cost effective iubenda alternative. From cross-device functionality to customization options and legally sound consent logging, it’s designed to meet your privacy compliance needs.
Our comprehensive platform empowers businesses and website owners to build legally compliant, on-brand consent banners. We automatically block cookies and tracking technologies until consent is given where laws require it, as well as log consent choices and other required data so you’re always audit-ready.
“We chose Usercentrics because it meets the highest data protection standards, offers an intuitive user interface with great features, and was easy to integrate into our system,”
says Ann-Kathrin Meyer, Product Owner Webshops at FOND OF.“Working with the Usercentrics team has meant having a great partner at our side who supports us quickly and reliably with every question and new project.”
Whether you need to meet the requirements of just one or a dozen data privacy laws, Usercentrics makes it easy to comply with evolving regulations and build trust with your audience.
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