OneTrust offers one of the most prominent consent management platforms (CMPs) on the market. Its legacy in the data privacy industry means that many people are comfortable using it, but that name recognition can come with a hefty price tag.
Companies increasingly have to be prepared for data privacy compliance with multiple regulations, like the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other data privacy regulations.
What are the top OneTrust competitors? Are there viable alternatives to a potentially expensive, long-term compliance software contract? There are alternatives that offer the features, functionality, and scalability you need to enable compliance at a lower cost.
We’ve reviewed 8 OneTrust alternatives that provide cookie banners and other great features suited to your organization’s needs to help you achieve user-friendly, reliable privacy compliance.
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A quick look at 8 of the top OneTrust competitors
| OneTrust alternatives | Key features | Recommended for | Pricing |
|---|---|---|---|
| Usercentrics | – CMPs for web, apps, and connected TV – Automated Data Processing Services (DPS) scans – A/B testing and In-depth analytics and reporting – Database of 2,200+ legal templates – Google-certified CMP partner – Google Consent Mode, Microsoft Consent Mode and TCF v2.2 support – CMS integrations (Wix, WordPress, etc.) – Privacy policy embeddings | All-in-one consent management for SMBs and enterprise | From USD 8/month (free trial available) |
| Osano | – “No Fines, No Penalties” Guarantee (enterprise plans) – Vendor Privacy Risk Management – Data visualizations – Blockchain-backed storage – TrustHub – Unified Consent & Preference Hub – Google-certified CMP Partner | SMBs | Self-service plan starts at USD 199/month, custom pricing for enterprise/higher tier plans(free trial and free plan available) |
| Didomi | – Compliance monitoring tool – Privacy request managerMulti-language privacy management – Multi-regulation Consent Management – Versions & Proofs – Preference Manager – CMP for Connected TV – CMP for Mobile Apps – Google-certified CMP Partner | Multinational companies | Custom pricing |
| consentmanager | – EU-based servers – Real-time consent verification – Daily and weekly crawls – Detailed reports and analytics – Dynamic Content blocker – Google-certified CMP Partner | EU-based e-commerce companies | From EUR 23/month(free plan available) |
| Ketch | – Customer recognition protocols – Privacy impact analysis – AI oversight – Data stewardship – Google-certified CMP Partner | US-focused companies | From USD 150/month/domain(free trial available on Starter plan and free plan available) |
| CookieYes | – Geotargeting – Step by step guides – Unlimited page views and subdomains – Privacy Policy Generator – Google-certified CMP Partner | SMBs | From USD 10/month (free trial and free plan available) |
| iubenda | – Single dashboard for multiple sites and jurisdictions – Offline viewing – Internal privacy management – Plugins for popular website builders – User-friendly dashboard – Google-certified CMP Partner | SMBs, companies without in-house legal resources | From USD 3.49/month/domain(free plan available) |
| Termly | – Policy generators – Cookie scanner – Collaboration tools – Version control – Consent Logs and DSAR Forms – Google-certified CMP Partner | Small businesses, solopreneurs, and US-focused sites | From USD 10/month/domain(free plan available) |
OneTrust alternatives for the Privacy and Data Governance Cloud
Finding a OneTrust alternative that suits your organization’s needs can help to save time and money, customize your strategy for your company’s data compliance needs, and grow with confidence. These are our picks.
1. Usercentrics
Usercentrics Web Consent Management Platform is a scalable solution built to streamline data privacy compliance while enabling businesses to digital online marketing performance.
Whether you’re navigating the GDPR, DMA, LGPD, POPIA, or US state-level privacy regulations, Usercentrics enables flexible, reliable, and scalable privacy compliance without compromising user experience or website performance
As a certified Google CMP partner, the platform effortlessly integrates with Google Tag Manager and Google Analytics, with Google Consent Mode v2 integrated. It also supports Microsoft Consent Mode, and the IAB’s TCF v2.2 framework, simplifying compliance with ad tech platform policies and maximizing data-driven marketing strategies.
Key Usercentrics features
- Automated privacy compliance: Simplify your setup with automated blocking of non-essential services until user consent is obtained. Speed up the process with auto-filled Data Processing Services while enabling compliance with the GDPR, the CCPA, POPIA, and more.
- A/B testing and In-depth analytics: Increase monetization with actionable insights into user interactions and consent rates with A/B testing and granular analytics.
- Seamless integrations: Easily signal user consent to Google and Microsoft Consent Mode to comply with ad platforms requirements. Seamlessly connect to popular content management systems, like Wix or WordPress.
- Data Processing Services (DPS) scans: Stay up to date on any third-party data collection taking place on your website, via a comprehensive, daily scanner, so you can ensure they are added to your CMP.
- Database of 2,200+ legal templates: Pull from an extensive template database for Data Processing Services that can easily be added to your privacy policy.
Usercentrics pricing plans
Usercentrics offers a 14-day free trial for Web CMP, which includes one privacy regulation on one domain. After the trial, you can choose from five plans:
- Essential: USD 8/month (one domain, one regulation, up to 1,500 sessions)
- Plus: USD 16/month (one domain, unlimited regulations, 3,000 sessions)
- Pro: USD 34/month (three domains, unlimited regulations, 15,000 sessions)
- Business: USD 56/month (ten domains, unlimited regulations, 50,000 sessions)
- Corporate: Custom pricing (unlimited domains, unlimited regulations, and from one million sessions and up, all Business plan features and more)
 Pros |  Cons |
|---|---|
| One interface to configure web and app consent management | Essential plan limited to one domain and one regulation |
| Automated blocking of non-essential services | |
| Extensive analytics dashboard with A/B testing | |
| Customizable banners with multi-configuration support | Analytics data is only available for 90 days |
| 60+ supported languages | Upgrade needed if more than one language is required |
| Easy implementation within WordPress with the WordPress Plugin |
2. Osano
Osano reports helping over 750,000 customers with privacy compliance. The company offers a free self-service plan, but you won’t be able to take advantage of their Data Privacy Management plans without paying.
Key Osano features
- “No Fines, No Penalties” Guarantee: If you are using their platform on an enterprise plan, Osano will pay a fine or penalty issued by a data protection authority up to USD 500,000 if the violation is the result of using their platform. (Additional terms apply.)
- Vendor Privacy Risk Management: Review vendors to discover whether they can be trusted with your customers’ data.
- Multi-jurisdictional compliance: Adhere to major data privacy regulations with tailored solutions.
- Data mapping: Use data visualizations to identify potential compliance risks and opportunities for improvement.
- Blockchain-backed storage: Store consent records on a secure blockchain.
Osano pricing plans
No pricing is listed online for larger plans or enterprise needs. However, Osano offers three tiers of its self-serve privacy data management platform:
- Free: Free (one user, one domain, up to 5,000 visitors per month)
- Plus: USD 199/month (two users, three domains, up to 30,000 visitors per month)
Reach out to Osano for pricing on their Start plan and for additional solutions, more users, domains, and/or visitors.
| Pros | Cons |
|---|---|
| Easy to publish new configurations | Not possible to set rules across domains |
| Dynamically generates location-based compliance notices | |
| Good onboarding |
3. Didomi
Didomi states that it works with organizations in the media, banking, finance, healthcare, entertainment, retail, gaming, and other industries to help them build trust with their customers so they can protect their privacy rights. Although it only enables cookie consent, it’s quick and simple to set up.
Key Didomi features
- Compliance monitoring tool: Use KPIs to track your organization’s and vendors’ privacy compliance.
- Privacy request manager: Reduce the time it takes to service data subject access requests (DSARs) from your customers.
- Multi-language privacy management: Create consent notifications in more than 25 languages.
- Versions & Proofs: Generate proofs to show how privacy notices were configured on your website for a particular period.
- Preference Manager: Create personalized pages for your customers to set their communication preferences.
Didomi pricing plans
Didomi doesn’t list pricing for its Consent Essentials, Core Privacy UX or Privacy UX Plus consent management products on its website.
| Pros | Cons |
|---|---|
| Excellent customer support | Pricing not transparent |
| Simple to set up and implement | |
| Easy to duplicate configurations |
4. consentmanager
consentmanager advertises helping organizations get better privacy notice acceptance rates while reducing bounce rates. It does this by providing customization options when designing notices.
Key consentmanager features
- EU-based servers: Stores data only in the European Union.
- Immediate consent verification: Get immediate compliance updates.
- Regular crawls: Crawls your website multiple times per day or week.
- Detailed reports and analytics: Find out how your visitors behave across various devices.
- Content blocker: Prevent third-party services on your website from tracking your visitors without consent.
consentmanager pricing plans
- Basic: Free (one website, up to 5,000 pageviews/month)
- Starter: USD 25 (one website, up to 100,000 visits/month)
- Essential: USD 64 (three websites, up to one million visits/month)
- Professional: USD 237 (20 websites, up to 10 million visits/month)
- Ultimate: Pricing available on request
| Pros | Cons |
|---|---|
| Servers located in Europe so no international data transfer | Main business focus is EU compliance |
| Integrations are simple to set up | |
| IAB-registered |
5. Ketch
Ketch touts itself as redefining responsible data use for the AI era, helping brands worldwide streamline privacy and consent operations while maximizing revenue from advertising, data, and AI initiatives.
Ketch takes a programmatic platform approach, making consent management seamless for organizations with strict brand requirements but limited technical expertise.
This could be a major advantage for smaller teams, though costs can add up for those with more complex technical needs, as advanced developer tools are only available through the Pro package.
Key Ketch features
- Customer recognition protocols: Reduce consent fatigue by recognizing users across devices and channels.
- Cookie compliance: Create customizable cookie consent forms, with your own layout, font and brand colors.
- Tracker scanning: Get a comprehensive view of every privacy-related tracker, tag, and cookie on your digital properties. Proactive alerts and easy classification.
- Privacy impact analysis: Use built-in templates to enable collaboration and drive productivity during data protection impact assessments (DPIAs).
- AI oversight: Create data sharing parameters to limit what AI models can access on your website.
- Data stewardship: Improve your data handling and risk assessment processes.
Ketch Pricing plans
- Ketch Free: Free for up to 5,000 unique monthly web or app users
- Ketch Starter: From USD 150/month for up to 30,000 unique web or app users
- Ketch Plus: From USD 333/month for up to 100,000 unique web or app users
- Ketch Pro: Pricing available on request (unlimited unique web or app users)
| Pros | Cons |
|---|---|
| Great for non-technical teams | Setting up integrations can be complex |
| Easy to set up | |
| Live customer support |
Ketch vs OneTrust
Ketch claims to have the most extensive branding options. Its no-code solutions simplify consent management for non-technical teams, making it an accessible and easy to use alternative.
6. CookieYes
Used by over a million websites, CookieYes enables customers to create responsive and accessible consent banners for their websites and apps. It doesn’t require any coding to set up, but banners can only be customized using CSS, so you will need some customized knowledge to tailor designs.
CookieYes supports compliance with privacy regulations like the EU and UK GDPR LGPD in Brazil, POPIA in South Africa, CCPA in California and other US state-level privacy laws.
Key CookieYes features
- Advanced geotargeting:Display consent notices based on the geographic location of your website visitors.
- Free trial: Explore the functionality of CookieYes with a free 14-day trial.
- Step by step guides: Get better control over cookie consent processes.
- Unlimited page views and subdomains: View performance across your entire website.
- Privacy Policy Generator: Create a custom privacy policy and host it directly on your website.
CookieYes pricing plans
CookieYes offers four plans, each of which covers one website. You can sign up for a month-to-month subscription, or save two months’ fees with an annual plan.
- Free: Up to 100 pages and 5,000 pageviews/month
- Basic: USD 10/month/domain (600 pages, 100,000 pageviews/month)
- Pro: USD 25/month/domain (4,000 pages, 300,000 pageviews/month)
- Ultimate: USD 55/month/domain (8,000 pages, unlimited pageviews/month)
| Pros | Cons |
|---|---|
| Easy setup and easy-to-use dashboard | CookieYes branding on all but the most expensive plan |
| Includes geo-targeting | |
| Large library of documentation |
7. iubenda
iubenda claims that their platform provides “attorney-level solutions” to enable compliance for over 150,000 customers. Their pricing is higher than some other options.
Key iubenda features
- Single dashboard for multiple sites and jurisdictions: Manage all of your policies for your websites and jurisdictions in one place.
- Offline viewing: Ensure that your customers always have access to your documentation.
- Internal privacy management: Up your internal data security and retention.
- Plugins: Automate scripts with ready-made plugins for WordPress, Magento, PrestaShop, and Joomla.
- User-friendly dashboard: See your activity history, review your documents, and update your policies.
Pricing plans
- Starter: USD 3.49 /site or app//month
- Essentials: USD 6.99 /site or app//month
- Advanced: USD 27.99 /site or app//month
- Ultimate: USD 119.99 /site or app//month
| Pros | Cons |
|---|---|
| Notifications for changes to compliance requirements | No A/B testing |
| Free privacy policy generator | |
| Cookie solution is easy to embed on websites |
8. Termly
Termly advertises that it understands that legal compliance is important for businesses of all sizes. That’s why it offers a CMP that helps small businesses meet data privacy regulation requirements. The free plan is a great option for businesses with tight budgets, but functionality is limited.
Key Termly features
- Policy generators: Answer questions to generate a variety of compliance documents.
- Cookie scanner: Scan, categorize, and organize your cookies.
- Collaboration tools: Enable your team members to work together efficiently.
- Version control: Keep a record of all your documents and the changes that have been made to them.
Termly pricing plans
- Free: one basic legal policy and up to 10,000 monthly banner views
- Starter: USD 10/site/month for two legal policies and up to 50,000 banner views
- Pro+: USD 15/site/month for unlimited legal policies and banner views
- Agency: Custom pricing and configuration
| Pros | Cons |
|---|---|
| Simple process for generating notices | Requires separate accounts for each domain |
| Step by step guidance for integration into website | |
| Highly customizable design |
Choose the top consent management platform
OneTrust is a well-known name in the consent management world. But if you want a platform that’s easy to use, offers flexible pricing for your specific business needs, doesn’t require signing up for modules you may not need, and gives you cookie consent notices that build trust with your customers, Usercentrics is a stand-out option.
Usercentrics CMPs have an intuitive interface that enables you to generate consent notices that comply with the GDPR, CCPA, and other data privacy regulations in 60+ languages. Plus, it’s designed to integrate seamlessly with your existing tech stack.
All of this makes it the top choice for simplifying your data privacy and consent management.
The information presented in this article is provided for educational purposes only. Engaging qualified legal counsel or privacy specialists regarding data privacy and protection issues and operations when evaluating solutions is always recommended. This information is accurate based on these publicly available sources as of the date of publication. Details about products, features, pricing, etc. may change over time.
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