Companies increasingly have to be prepared for data privacy compliance with multiple regulations, like the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other data privacy regulations.
Are there viable alternatives to a potentially expensive, long-term compliance software contract? There are alternatives that offer the features and functionality you need to enable compliance at a lower cost.
We’ve reviewed 8 OneTrust alternatives that provide cookie banners and other great features suited to your organization’s needs to help you achieve user-friendly, reliable privacy compliance.
8 of the top tools to replace OneTrust in 2024
A quick look at 8 of the top OneTrust alternatives
| OneTrust alternatives | Key features | Free trial? | Recommended for |
| Usercentrics |
| ✅ | All-in-one consent management and flexible, affordable pricing needs |
| Osano |
| ✅ | Simple consent management solutions |
| Didomi |
| ✅ | Teams that only need cookie consent notices |
| consentmanager |
| ❌ | Tech-forward businesses managing multiple websites |
| Ketch |
| ❌ | Organizations with strict branding requirements |
| CookieYes |
| ✅ | Teams with little to no technical knowledge |
| iubenda |
| ❌ | Consent management documents created by legal professionals |
| Termly |
| ❌ | Small businesses |
OneTrust Privacy and Data Governance Cloud alternatives
Finding a OneTrust alternative that suits your organization’s needs can help to save time and money, and enable you to customize for the data compliance needs of your organization. These are our picks.
1. Usercentrics
Usercentrics is a simple, intuitive CMP designed to enable businesses of any size to comply with global data privacy regulations, including the GDPR and CCPA, to help you achieve worldwide regulatory compliance.
The streamlined setup and user-friendly interface makes Usercentrics easy to implement, customize, and integrate into your existing infrastructure, saving time and resources. It’s used by 2.2 million websites to process over 6.7 billion user consents each month.
Usercentrics’ geolocation functionality, helpful database of thousands of legal templates, and best-in-class scanner technology are great for organizations that want to simplify their privacy management. Plus, the granular customization options and ability to display notices in 60+ languages enhance the user experience on your website.
Key Usercentrics features
- Data Processing Services (DPS) Scanner: Remain up to date on any third-party data collection taking place on your website, via a comprehensive, daily scanner, so you can ensure they are added to your CMP.
- Extensive third-party integrations: Connect Usercentrics to your favorite apps, from Google services to Stripe, SurveyMonkey and Zapier, and ensure compliance all along your marketing stack.
- In-depth Analytics and Reporting: Use deep Interaction Analytics, A/B testing, and Granular Analytics on each interaction and DPS decision, so you can fully optimize your CMP.
- Database of 2,200+ legal templates: Pull from an extensive template database for Data Processing Services that can easily added to your priacy policy.
- Google-certified CMP partner: Fulfill the requirements of Google’s updated EU User Consent Policy via a Google-vetted content management solution
- Full Google Consent Mode and TCF 2.2 support: IAB TCF 2.2 certified, and integrated with Google Consent Mode v2 right out the box, to capture and signal valid user consents throughout your advertising ecosystem.
Usercentrics pricing plans
- Starter: USD 60/month for up to 50,000 sessions for one configuration on one domain.
- Advanced: USD 175–1,150/month for 50,000+ sessions, plus unlimited configurations and domains.
- Premium: Custom pricing for all Advanced features, a dedicated Customer Success representative, bulk editing for multiple CMP configurations, and Enterprise Single Sign-on.
| ✅ Pros | ❌ Cons |
| Generates compliance notices in 60+ languages | Only the past 90 days of analytics data can be viewed |
| Excellent customer support, with documentation in English and German | |
| Manage web and app consent in one place |
Usercentrics vs OneTrust
Usercentrics is easy to use and offers a flexible, transparent pricing model. Its vast list of third-party integrations, robust Analytics and Reporting, and database of legal templates make it a strong choice for businesses looking for seamless integration and great user experience.
2. Osano
Osano believes that data privacy is a fundamental human right. In pursuit of protecting people’s privacy online, it helps over 40,000 users across more than 11,000 organizations serve over a billion consent notices every month. Osano offers free self-service plans, but you won’t be able to take advantage of their Data Privacy Management plans without paying.
Key Osano features
- “No Fines, No Penalties” Pledge: If you are using their platform, Osano will pay a fine or penalty issued by a data protection authority up to USD 200,000 if the violation is the result of using their platform. (Additional terms apply.)
- Vendor Privacy Risk Management: Review vendors to discover whether they can be trusted with your customers’ data.
- Multi-jurisdictional compliance: Adhere to major data privacy regulations with tailored solutions.
- Data mapping: Use data visualizations to identify potential compliance risks and opportunities for improvement.
- Blockchain-backed storage: Store consent records on a secure blockchain.
Osano pricing plans
No pricing is listed online, however, Osano offers three tiers of its privacy data management platform:
- Privacy Trust & Assurance
- Privacy Essentials
- Privacy Operations & Governance
| ✅ Pros | ❌ Cons |
| Easy to publish new configurations | Not possible to set rules across domains |
| Dynamically generates location-based compliance notices | |
| Good onboarding |
Osano vs OneTrust
Osano’s “No fines, No Penalties” Pledge is an indicator of their confident approach to data privacy. Plus, G2 found that users rated Osano more highly for “ongoing product support” and “feature updates and roadmaps.”
3. Didomi
Didomi states that it works with organizations in the media, banking, finance, healthcare, entertainment, retail, gaming, and other industries to help them build trust with their customers so they can protect their privacy rights. Although it only enables cookie consent, it’s quick and simple to set up.
Key Didomi features
- Compliance monitoring tool: Use KPIs to track your organization’s and vendors’ privacy compliance.
- Privacy request manager: Reduce the time it takes to service data subject access requests (DSARs) from your customers.
- Multi-language privacy management: Create consent notifications in more than 25 languages.
- Versions & Proofs: Generate proofs to show how privacy notices were configured on your website for a particular period.
- Preference Manager: Create personalized pages for your customers to set their communication preferences.
Didomi pricing plans
Didomi doesn’t list pricing for its Consent Essentials, Core Privacy UX or Privacy UX Plus consent management products on its website.
| ✅ Pros | ❌ Cons |
| Excellent customer support | Pricing not transparent |
| Simple to set up and implement | |
| Easy to duplicate configurations |
Didomi vs OneTrust
Didomi specializes in streamlined cookie consent setup, making this process more straightforward than many competitors. With compliance monitoring tools and privacy notices in more than 25 languages, it’s a great choice for businesses that need quick, simple privacy solutions.
4. consentmanager
consentmanager advertises helping organizations get better privacy notice acceptance rates while reducing bounce rates. It does this by providing customization options when designing notices.
Key consentmanager features
- EU-based servers: Stores data only in the European Union.
- Immediate consent verification: Get immediate compliance updates.
- Regular crawls: Crawls your website multiple times per day or week.
- Detailed reports and analytics: Find out how your visitors behave across various devices.
- Content blocker: Prevent third-party services on your website from tracking your visitors without consent.
consentmanager pricing plans
- Basic: Free (one website or app with fewer than 5,000 visits/month)
- Beginner: USD 21 (one website or app with fewer than 100,000 visits/month)
- Standard: USD 55 (three websites or apps with fewer than 1 million visits/month)
- Agency: USD 220 (20 websites or apps with fewer than 10 million visits/month)
- Enterprise: Pricing available on request
| ✅ Pros | ❌ Cons |
| Servers located in Europe so no international data transfer | No trial available |
| Integrations are simple to set up | |
| IAB-registered |
consentmanager vs OneTrust
Its simple integrations also make consentmanager a strong option for organizations that want to improve user engagement while meeting privacy compliance standards. It also includes a permanently free plan for a single website or app with no more than 5,000 views per month.
5. Ketch
Ketch is focused on making consent management easy for organizations that have strict brand requirements but little technical know-how. That’s a big benefit for smaller teams, but it can drive up expenses if you have greater technical needs and/or resources, as Ketch for Developers is only available through the Pro package.
Key Ketch features
- Customer recognition protocols: Reduce consent fatigue by recognizing people across devices and channels.
- Cookie compliance: Create customizable cookie consent forms, with your own layout, font and brand colors.
- Privacy impact analysis: Use built-in templates to enable collaboration and drive productivity during data protection impact assessments (DPIAs).
- AI oversight: Create data sharing parameters to limit what AI models can access on your website.
- Data stewardship: Improve your data handling and risk assessment processes.
Ketch Pricing plans
- Ketch Free: Free for up to 5,000 unique monthly visitors
- Ketch Essentials: From USD 350/month
- Ketch Pro: Pricing available on request
| ✅ Pros | ❌ Cons |
| Great for non-technical teams | Ketch for Developers only available through the Pro package |
| Easy to set up | |
| Live customer support |
Ketch vs OneTrust
Ketch claims to have the most extensive branding options of any of the data privacy software competitors. Its no-code solutions simplify consent management for non-technical teams, making it an accessible and easy to use alternative.
6. CookieYes
Used by 1.5 million websites, CookieYes enables customers to create responsive and accessible consent banners for their websites and apps. It doesn’t require any coding to set up, but banners can only be customized using CSS, so you will need some customized knowledge to tailor designs.
Key CookieYes features
- Geotargeting: Display consent notices based on the geographic location of your website visitors.
- Free trial: Explore the functionality of CookieYes with a free 14-day trial.
- Step by step guides: Get better control over cookie consent processes.
- Unlimited page views and subdomains: View performance across your entire website.
- Privacy Policy Generator: Create a custom privacy policy and host it directly on your website.
CookieYes pricing plans
CookieYes offers four plans, each of which covers one website. You can sign up for a month-to-month subscription, or save two months’ fees with an annual plan.
- Free: Up to 100 pages and 25,000 pageviews/month
- Basic: USD 10/month or USD 100/year
- Pro: USD 20/month or USD 200/year
- Ultimate: USD 40/month or USD 400/year
| ✅ Pros | ❌ Cons |
| Easy to use dashboard | Limits to the number of pages included on website scans on the cheapest plan (600 pages/scan) |
| Includes geo-targeting | |
| Large library of documentation |
CookieYes vs OneTrust
CookieYes offers free consent management tools that are great for organizations that don’t want the hassle of a more complex setup. It’s ideal for businesses with straightforward compliance needs.
7. iubenda
iubenda partners with companies to ensure their digital properties comply with data privacy laws in the countries where they operate. They claim the platform provides “attorney-level solutions” to enable compliance. Pricing is higher than some other options.
Key iubenda features
- Single dashboard for multiple sites and jurisdictions: Manage all of your policies for your websites and jurisdictions in one place.
- Offline viewing: Ensure that your customers always have access to your documentation.
- Internal privacy management: Up your internal data security and retention.
- Plugins: Automate scripts with ready-made plugins for WordPress, Magento, PrestaShop, and Joomla.
- User-friendly dashboard: See your activity history, review your documents, and update your policies.
Pricing plans
- Essentials: USD 6.99/month
- Advanced: USD 27.99/month
- Ultimate: USD 119.99/month
| ✅ Pros | ❌ Cons |
| Notifications for changes to compliance requirements | No A/B testing |
| Free privacy policy generator | |
| Cookie solution is easy to embed on websites |
iubenda vs OneTrust
iubenda enables you to generate attorney-approved compliance documentation for multiple jurisdictions, including cookie banners, privacy policies, and other important documents, all managed from a single dashboard.
8. Termly
Termly advertises that it understands that legal compliance is important for businesses of all sizes. That’s why it offers a CMP that helps small businesses meet data privacy regulation requirements. The free plan is a great option for businesses with tight budgets, but functionality is limited.
Key Termly features
- Policy generators: Answer questions to generate a variety of compliance documents.
- Cookie scanner: Scan, categorize, and organize your cookies.
- Collaboration tools: Enable your team members to work together efficiently.
- Version control: Keep a record of all your documents and the changes that have been made to them.
Termly pricing plans
- Free: For one legal policy and up to 10,000 monthly banner views
- Pro+: USD 20/month or USD 180/year
- Agency: Custom pricing
| ✅ Pros | ❌ Cons |
| Simple process for generating notices | Requires separate accounts for each domain |
| Step by step guidance for integration into website | |
| Highly customizable design |
Termly vs OneTrust
Termly supports small businesses with tools that simplify the process of creating compliance documents, and while functionality is more limited, it’s user- and budget-friendly.
Choose the top consent management platform
OneTrust is a well-known name in the consent management world. But if you want a platform that’s easy to use, offers flexible pricing for your specific business needs, and gives you cookie consent notices that build trust with your customers, Usercentrics is a stand-out option.
Usercentrics CMPs have an intuitive interface that enables you to generate consent notices that comply with the GDPR, CCPA, and other data privacy regulations in 60+ languages. Plus, it’s designed to integrate seamlessly with your existing tech stack.
All of this makes it the top choice for simplifying your data privacy and consent management. Speak to a Usercentrics expert today.
The information presented in this article is provided for educational purposes only. Engaging qualified legal counsel or privacy specialists regarding data privacy and protection issues and operations when evaluating solutions is always recommended. This information is accurate based on these publicly available sources as of the date of publication. Details about products, features, pricing, etc. may change over time.