OneTrust offers one of the most prominent consent management platforms (CMPs) on the market. Its legacy in the data privacy industry means that many people are comfortable using it, but that name recognition can come with a hefty price tag.
Companies increasingly have to be prepared for data privacy compliance with multiple regulations, like the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other data privacy regulations.
We’ve reviewed 8 OneTrust competitors that provide alternative cookie banners and other great features suited to your organization’s needs to help you achieve user-friendly, reliable privacy compliance.
Read about wordpress cookie consent now
8 of the top tools to replace OneTrust in 2025
| OneTrust alternatives | Key features | Free trial? | Recommended for |
|---|---|---|---|
| Usercentrics | – Fully customizable consent banner – Automated Data Processing Services (DPS) scan – In-depth analytics and reporting – A/B testing feature – Database of 2,200+ legal templates – Google-certified CMP partner – Google Consent Mode, Microsoft Consent Mode and TCF v2.2 support – Integrations with popular content management systems (Wix, WordPress, and more) – Privacy policy embeddings |  | All-in-one consent management and flexible, affordable pricing needs |
| Osano |
| | Simple consent management solutions |
| Didomi |
| | Teams that only need cookie consent notices |
| consentmanager |
| | Tech-forward businesses managing multiple websites |
| Ketch |
| | Organizations with strict branding requirements |
| CookieYes |
| | Teams with little to no technical knowledge |
| iubenda |
|  | Consent management documents created by legal professionals |
| Termly |
| | Small businesses |
OneTrust Privacy and Data Governance Cloud alternatives
Finding a OneTrust alternative that suits your organization’s needs can help to save time and money, and enable you to customize for the data compliance needs of your organization. These are our picks.
1. Usercentrics
Usercentrics Web Consent Management Platform is a scalable solution built to streamline data privacy compliance while enabling businesses to enhance their online marketing performance. Whether you’re navigating the GDPR, DMA, LGPD, POPIA, or US state-level privacy regulations, Usercentrics enables reliable privacy compliance without compromising user experience or website functionality.
As a certified Google CMP partner, the platform effortlessly integrates with Google Tag Manager and Google Analytics, while also supporting Google Consent Mode v2. Additionally, it supports Microsoft Consent Mode, and IAB’s TCF v2.2 framework, simplifying adherence to ad tech platform policies and maximizing data-driven marketing strategies.
Beyond compliance, Usercentrics Web CMP transforms data privacy into a strategic advantage. The latest version includes automated blocking of non-essential services, extensive customization for consent banners, A/B testing feature, and advanced analytics to improve opt-in rates — helping businesses foster user trust and increase marketing ROI.
Key Usercentrics features
- Automated privacy compliance: Simplify your setup with automated blocking of non-essential services until user consent is obtained. Speed up the process with auto-filled Data Processing Services while enabling compliance with the GDPR, the CCPA, POPIA, and more.
- In-depth analytics: Increase monetization with actionable insights into user interactions and consent rates with A/B testing and granular analytics.
- Seamless integrations: Easily signal user consent to Google and Microsoft Consent Mode to adhere with ad platforms requirements. Implementation is possible via popular content management systems, like Wix or WordPress.
- Flexible customization: Control resurfacing of your consent banner to build brand rapport and maximize consent rates. Optimize its design and placement to increase consent rates and refine your marketing strategies.
- Enhanced team efficiency: Add multiple account owners to streamline consent management across teams.
- Instant consent history retrieval: Respond to individual user requests faster with downloadable consent history to increase transparency and build trust.
- Data Processing Services (DPS) scan: Remain up to date on any third-party data collection taking place on your website, via a comprehensive, daily scanner, so you can ensure they are added to your CMP.
- Database of 2,200+ legal templates: Pull from an extensive template database for Data Processing Services that can easily be added to your privacy policy.
Usercentrics pricing plans
Usercentrics Web CMP offers a 14-day free trial, which includes one privacy regulation on one domain. After the trial, you can choose from five plans:
- Essential: USD 8/month (1 privacy regulation, 1 domain, 1,500 sessions, 2 languages, and most useful features)
- Plus: USD 16/month (multiple privacy regulations, 1 domain, 3,000+ sessions, 5 languages, and access to additional features)
- Pro: USD 34/month (multiple privacy regulations, 3 domains, 15,000+ sessions, 60+ languages, and advanced features)
- Business: USD 56/month (multiple privacy regulations, 10 domains, 50,000+ sessions, 60+ languages, extensive choice of features, full brand customization, and priority support)
- Corporate: Custom pricing (unlimited domains, multi-configuration bulk editing, A/B testing, consent banner SDK , dedicated Customer Success Manager, 24h support, and more)
| Pros | Cons |
|---|---|
| One interface to configure web and app consent management | Essential plan limited to one domain |
| Automated blocking of non-essential services | |
| Extensive analytics dashboard with A/B testing | |
| Customizable banners with multi-configuration support | Essential plan limited to a single-regulation compliance |
| 60+ supported languages | Upgrade needed if more than 1 language is required |
| Easy implementation within WordPress with the WordPress Plugin |
Usercentrics vs OneTrust
Usercentrics is easy to use and offers a flexible, transparent pricing model. Its vast list of third-party integrations, robust analytics and reporting, and database of legal templates make it one of the major OneTrust competitors and a great choice for businesses looking for seamless integration and great user experience.
2. Osano
Osano believes that data privacy is a fundamental human right. In pursuit of protecting people’s privacy online, it helps over 40,000 users across more than 11,000 organizations serve over a billion consent notices every month. Osano offers free self-service plans, but you won’t be able to take advantage of their Data Privacy Management plans without paying.
Key Osano features
- “No Fines, No Penalties” Pledge: If you are using their platform, Osano will pay a fine or penalty issued by a data protection authority up to USD 200,000 if the violation is the result of using their platform. (Additional terms apply.)
- Vendor Privacy Risk Management: Review vendors to discover whether they can be trusted with your customers’ data.
- Multi-jurisdictional compliance: Adhere to major data privacy regulations with tailored solutions.
- Data mapping: Use data visualizations to identify potential compliance risks and opportunities for improvement.
- Blockchain-backed storage: Store consent records on a secure blockchain.
Osano pricing plans
No pricing is listed online, however, Osano offers three tiers of its privacy data management platform:
- Privacy Trust & Assurance
- Privacy Essentials
- Privacy Operations & Governance
| Pros | Cons |
|---|---|
| Easy to publish new configurations | Not possible to set rules across domains |
| Dynamically generates location-based compliance notices | |
| Good onboarding |
Osano vs OneTrust
Osano’s “No fines, No Penalties” Pledge is an indicator of their confident approach to data privacy. Plus, G2 found that users rated Osano more highly for “ongoing product support” and “feature updates and roadmaps.”
3. Didomi
Didomi states that it works with organizations in the media, banking, finance, healthcare, entertainment, retail, gaming, and other industries to help them build trust with their customers so they can protect their privacy rights. Although it only enables cookie consent, it’s quick and simple to set up.
Key Didomi features
- Compliance monitoring tool: Use KPIs to track your organization’s and vendors’ privacy compliance.
- Privacy request manager: Reduce the time it takes to service data subject access requests (DSARs) from your customers.
- Multi-language privacy management: Create consent notifications in more than 25 languages.
- Versions & Proofs: Generate proofs to show how privacy notices were configured on your website for a particular period.
- Preference Manager: Create personalized pages for your customers to set their communication preferences.
Didomi pricing plans
Didomi doesn’t list pricing for its Consent Essentials, Core Privacy UX or Privacy UX Plus consent management products on its website.
| Pros | Cons |
|---|---|
| Excellent customer support | Pricing not transparent |
| Simple to set up and implement | |
| Easy to duplicate configurations |
Didomi vs OneTrust
Didomi specializes in streamlined cookie consent setup, making this process more straightforward than many competitors. With compliance monitoring tools and privacy notices in more than 25 languages, it’s a great choice for businesses that need quick, simple privacy solutions.
4. consentmanager
consentmanager advertises helping organizations get better privacy notice acceptance rates while reducing bounce rates. It does this by providing customization options when designing notices.
Key consentmanager features
- EU-based servers: Stores data only in the European Union.
- Immediate consent verification: Get immediate compliance updates.
- Regular crawls: Crawls your website multiple times per day or week.
- Detailed reports and analytics: Find out how your visitors behave across various devices.
- Content blocker: Prevent third-party services on your website from tracking your visitors without consent.
consentmanager pricing plans
- Basic: Free (one website or app with fewer than 5,000 visits/month)
- Starter: USD 25 (one website or app with fewer than 100,000 visits/month)
- Essential: USD 64 (three websites or apps with fewer than 1 million visits/month)
- Professional: USD 237 (20 websites or apps with fewer than 10 million visits/month)
- Ultimate: Pricing available on request
| Pros | Cons |
|---|---|
| Servers located in Europe so no international data transfer | No trial available |
| Integrations are simple to set up | |
| IAB-registered |
consentmanager vs OneTrust
Its simple integrations also make consentmanager a strong option for organizations that want to improve user engagement while meeting privacy compliance standards. It also includes a permanently free plan for a single website or app with no more than 5,000 views per month.
5. Ketch
Ketch is redefining responsible data use for the AI era, helping brands worldwide streamline privacy and consent operations while maximizing revenue from advertising, data, and AI initiatives. Unlike competitors, Ketch takes a programmatic platform approach, making consent management seamless for organizations with strict brand requirements but limited technical expertise. This is a major advantage for smaller teams, though costs can add up for those with more complex technical needs, as advanced developer tools are only available through the Pro package.
Key Ketch features
- Customer recognition protocols: Reduce consent fatigue by recognizing people across devices and channels.
- Cookie compliance: Create customizable cookie consent forms, with your own layout, font and brand colors.
- Tracker scanning: Get a comprehensive view of every privacy-related tracker, tag, and cookie on your digital properties. Proactive alerts and easy classification.
- Privacy impact analysis: Use built-in templates to enable collaboration and drive productivity during data protection impact assessments (DPIAs).
- AI oversight: Create data sharing parameters to limit what AI models can access on your website.
- Data stewardship: Improve your data handling and risk assessment processes.
Ketch Pricing plans
- Ketch Free: Free for up to 5,000 unique monthly visitors
- Ketch Starter: From USD 150/month (billed monthly)
- Ketch Plus: From USD 333/month (billed annually)
- Ketch Pro: Pricing available on request
| Pros | Cons |
|---|---|
| Great for non-technical teams | Ketch for Developers only available through the Pro package |
| Easy to set up | |
| Live customer support |
Ketch vs OneTrust
Ketch claims to have the most extensive branding options of any of the data privacy software competitors. Its no-code solutions simplify consent management for non-technical teams, making it an accessible and easy to use alternative.
6. CookieYes
Used by over 1.5 million websites, CookieYes enables customers to create responsive and accessible consent banners for their websites and apps. It doesn’t require any coding to set up, but banners can only be customized using CSS, so you will need some customized knowledge to tailor designs. It helps you comply with Privacy regulations like the GDPR in the EU and UK, LGPD in Brazil, POPIA in South Africa, CCPA in California and similar state-level laws in the US.
Key CookieYes features
- Advanced geotargeting:Display consent notices based on the geographic location of your website visitors.
- Free trial: Explore the functionality of CookieYes with a free 14-day trial.
- Step by step guides: Get better control over cookie consent processes.
- Unlimited page views and subdomains: View performance across your entire website.
- Privacy Policy Generator: Create a custom privacy policy and host it directly on your website.
CookieYes pricing plans
CookieYes offers four plans, each of which covers one website. You can sign up for a month-to-month subscription, or save two months’ fees with an annual plan.
- Free: Up to 100 pages and 15,000 pageviews/month
- Basic: USD 10/month/domain (600 pages, 100,000 pageviews)
- Pro: USD 25/month/domain (4,000 pages, 300,000 pageviews)
- Ultimate: USD 55/month/domain (8,000 pages, unlimited pageviews)
| Pros | Cons |
|---|---|
| Easy setup and easy-to-use dashboard | Limits to the number of pages included on website scans on the cheapest plan (600 pages/scan) |
| Includes geo-targeting | |
| Large library of documentation |
CookieYes vs OneTrust
CookieYes offers free consent management tools that are great for organizations that don’t want the hassle of a more complex setup. It’s ideal for businesses with straightforward compliance needs.
7. iubenda
iubenda partners with companies to ensure their digital properties comply with data privacy laws in the countries where they operate. They claim the platform provides “attorney-level solutions” to enable compliance. Pricing is higher than some other options.
Key iubenda features
- Single dashboard for multiple sites and jurisdictions: Manage all of your policies for your websites and jurisdictions in one place.
- Offline viewing: Ensure that your customers always have access to your documentation.
- Internal privacy management: Up your internal data security and retention.
- Plugins: Automate scripts with ready-made plugins for WordPress, Magento, PrestaShop, and Joomla.
- User-friendly dashboard: See your activity history, review your documents, and update your policies.
Pricing plans
- Starter: USD 3.49 /site/month
- Essentials: USD 5.99 /site/month
- Advanced: USD 24.99 /site/month
- Ultimate: USD 99.99 /site/month
| Pros | Cons |
|---|---|
| Notifications for changes to compliance requirements | No A/B testing |
| Free privacy policy generator | |
| Cookie solution is easy to embed on websites |
iubenda vs OneTrust
iubenda enables you to generate attorney-approved compliance documentation for multiple jurisdictions, including cookie banners, privacy policies, and other important documents, all managed from a single dashboard.
8. Termly
Termly advertises that it understands that legal compliance is important for businesses of all sizes. That’s why it offers a CMP that helps small businesses meet data privacy regulation requirements. The free plan is a great option for businesses with tight budgets, but functionality is limited.
Key Termly features
- Policy generators: Answer questions to generate a variety of compliance documents.
- Cookie scanner: Scan, categorize, and organize your cookies.
- Collaboration tools: Enable your team members to work together efficiently.
- Version control: Keep a record of all your documents and the changes that have been made to them.
Termly pricing plans
- Free: For one legal policy and up to 10,000 monthly banner views
- Starter: EUR 9.5 /site/month
- Pro+: EUR 13.5 /site/month
- Agency: Custom pricing
| Pros | Cons |
|---|---|
| Simple process for generating notices | Requires separate accounts for each domain |
| Step by step guidance for integration into website | |
| Highly customizable design |
Termly vs OneTrust
Termly supports small businesses with tools that simplify the process of creating compliance documents, and while functionality is more limited, it’s user- and budget-friendly.
Choose the top consent management platform
OneTrust is a well-known name in the consent management world. But if you want a platform that’s easy to use, offers flexible pricing for your specific business needs, and gives you cookie consent notices that build trust with your customers, Usercentrics is a stand-out option.
Usercentrics CMPs have an intuitive interface that enables you to generate consent notices that comply with the GDPR, CCPA, and other data privacy regulations in 60+ languages. Plus, it’s designed to integrate seamlessly with your existing tech stack.
All of this makes it the top choice for simplifying your data privacy and consent management. Speak to a Usercentrics expert today.
The information presented in this article is provided for educational purposes only. Engaging qualified legal counsel or privacy specialists regarding data privacy and protection issues and operations when evaluating solutions is always recommended. This information is accurate based on these publicly available sources as of the date of publication. Details about products, features, pricing, etc. may change over time.
i
>