Etracker
Description
Founded in 2000, Hamburg-based etracker is the German tracking specialist for web analytics and push notifications. 100% compliant with data protection laws, our software-as-a-service solutions make it possible to measure content and marketing performance even if no consent is given and to reach visitors with targeted messages anytime and anywhere. Without complex implementation and lengthy onboarding and with support at your side.
Illegal tracking via US tools in the EU and data loss due to missing consents are key challenges for marketers today. etracker Analytics is a EU-based solution that offers a certified cookie-less and consent-free mode. We recommend using a CMP to enhance the analytics data with full customer journey and unique user tracking. The fallback session tracking still provides you with full interaction and direct conversion data otherwise missing.
Usercentric´s CMP and etracker Analytics in combination ensures max data quality for your analytics including conversion tracking for Google, Microsoft, Facebook and TikTok ads. Make use of consents to get a full picture of your website and marketing performance but also make sure to avoid complete data loss when no consent is given.