
Amanda Layman
Senior Writer
Amanda Layman is a U.S.-based freelance writer with 15 years of experience serving tech companies around the world, from startups to Fortune 100 tech giants. As an artist and tech-enthusiast, she’s particularly interested in using AI to streamline the more tedious aspects of creative processes, freeing up more time for human expression and innovation.
Contributions (4)

Digital growth
The dark side of automation: How over-automating alienates your audience
Marketing automation promises efficiency and scale, but when businesses over-automate, they risk losing the human connection that builds lasting customer relationships. We explore how to harness automation's power while preserving the authentic touch that makes your brand memorable.

AI
Ethical AI marketing: balancing innovation with responsibility
As artificial intelligence reshapes marketing strategies, businesses face unprecedented ethical challenges that demand careful consideration. Here is how marketers can harness AI's power while maintaining ethical standards and consumer trust.

Data privacy
How public perceptions of privacy influence buying decisions
Data privacy, often seen as a challenge, is a growth opportunity. Companies are learning that the public is increasingly savvy and demanding about controlling their data. We explore evolving public perceptions, business challenges, and how technologies like blockchain offer a competitive edge.

Data privacy
The evolution of Consent Management Systems (CMS): A look ahead to 2030
Consent Management Systems (CMS) are vital tools to meet the evolving demands of privacy laws, consumers, and technology. By 2030, CMS tech innovations will shape business operations, privacy compliance, and building trust with consumers.