Summary
AFAG Messen und Ausstellungen GmbH is a large player in the events field. They manage fairs and exhibitions and organize trade fairs, congresses and events from conception to execution and post-event performance analysis. With partners and customers around the world, AFAG provides all services related to trade fairs and congresses with a strong focus on the needs of their customers and their target groups.
Challenge
AFAG delivers a range of services — from project ideas to market research to congress organization to fair technology — and to maintain their position as a major player in the field, the team quickly identified their main challenge and objective when it comes to data privacy and transparency.
Goals
A CMP that is easy to administrate
AFAG wanted to find a consent management platform (CMP) that is easy to use and automated so implementation and maintenance wouldn’t require a lot of manual work. Operating over 20 websites, AFAG needed a CMP that could be implemented and get up and running across all their domains without much hassle.
A CMP that can deliver comprehensive analysis options
It was crucial for AFAG to find a CMP that could deliver not only compliance but also data-driven insights into their domains and performance.
A CMP that provides legally secure texts
Another important point for the team at AFAG was to find a CMP that could provide legally sound and secure texts for the various data processing services in use on their 20+ websites.
A CMP that is highly customizable
It was imperative for the team to get a solution that was highly customizable and could be configured and tailored specifically for each of their websites.
Building brand trust, staying compliant
Ulrich Baldauf, Head of Digitalization and IT Innovation at AFAG, spoke to us about the process of working with Usercentrics to achieve data privacy compliance and benefit from insights into their data.
Ease of use
“Upon a recommendation from our agency, we chose to work with Usercentrics CMP. The collaboration with the Usercentrics team was excellent at all times – we had a permanent contact person who understood our needs and requirements to the point. Once up and running, the CMP was very easy to administer.”
More than compliance
“We were happy to experience benefits like getting comprehensive analysis options and data insights, besides solid data privacy compliance.”
Easy and great customizations
“The onboarding took three weeks, and once we were familiar with the admin center, we could easily customize the banner to our specific needs. The customization itself was very quick and easy.”
Most important thing is trust
“The most important thing is trust in our websites and brands. This is only possible with a CMP. We’re happy to be working with Usercentrics consent management platform. We hope to see many more innovations and easy administration of the CMP in the future.”
