Case study with AFAG Messen und Ausstellungen GmbH

AFAG Messen und Ausstellungen is a large and well established events management company, working around the world. They have a strong focus on meeting and exceeding customer needs with all services relating to trade fairs, congresses, and other events.

Operating over 20 websites, AFAG wanted a consent management platform (CMP) that wasn’t overly resource-heavy to implement or maintain, provided automation and that was easy to use. In addition to the primary importance of data privacy compliance and transparency with their users, AFAG also wanted data-driven insights into their domains and sites’ performance. Usercentrics’ Granular Analytics and reporting delivers.

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