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Dive into our comprehensive resource library. Learn from our experts and industry partners on Privacy-Led Marketing, privacy compliance, getting the most from your tech stack, and more.

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Explore insightful articles and guides. Get real-world insights from whitepapers, case studies, and checklists. And find out what events we attend.
Article
The percentage of purchases made online continues to grow, as does the percentage of countries protected by data privacy laws. Learn how data privacy is shaping ecommerce and the best ways to gain a competitive advantage for both sales and user experience.
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Article
The EU’s GDPR is a well-known, influential European data privacy law. We look at how it addresses consumer rights, companies’ responsibilities, and enforcement.
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Event
Watch this insightful on-demand webinar and learn to leverage Google Consent Mode for consent management and conversion.
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Event
Discover how to safeguard ad revenue and advertising audiences with Google Consent Mode v2.
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Article
User consent is a necessity and gives mobile app developers a clear competitive advantage. Learn how to best obtain, manage and optimize consumer consent.
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Checklist
Our Google Consent Mode (GCM) checklist helps you understand and comply with Google’s requirements. Obtain and signal valid user consent for privacy compliance. Safeguard your marketing and advertising operations.
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Article
Discover the key to monetization in a changing digital landscape with our guide to the IAB Transparency and Consent Framework (IAB TCF). As privacy regulations shape the industry, learn how to navigate data protection and unlock the power of digital consent.
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Article
The Virginia Consumer Data Protection Act was the second US state-level privacy law passed, in effect from January 1, 2023. It establishes consumers’ rights and companies’ responsibilities, and has been influential over subsequent data privacy laws passed in other states.
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Article
Both Asia and Europe are large geographies with significant audience and business opportunities. However, there are particular business challenges, and data privacy regulation is an especially important consideration for Asian companies looking to establish a foothold in European markets.
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