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Acceptance rates for cookie use and access to personal data are the key to boosting ad revenue. Find out how to re-engage users who have opted out.

We explore internet tracking cookies, explaining their types, functionality, and implications for privacy law compliance, especially under the GDPR and CCPA.

The European Union’s Data Act sets new rules to regulate the way data holders and users can manage and use the vast amounts of data generated from connective devices. We look at what this means for personal and non-personal data sharing, and the obligations laid down by the regulation.

Canada’s data privacy law has been active since 2000, through big changes in digital markets and business and personal reliance on the internet. PIPEDA has been updated multiple times, and is again due for an overhaul. Learn about PIPEDA compliance requirements, the 10 Fair Information Principles, and more.

Google has sophisticated tools that enable companies to obtain high quality data and evolve marketing strategies. Become privacy-compliant, meet Google’s requirements, and scale. The company’s phase out of third-party cookies will have a big impact, but smart companies are planning for the future.