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Learn how implementing Google Consent Mode v2 with a Google-certified CMP can help you balance user privacy and effective data collection to achieve and maintain privacy compliance while optimizing your marketing efforts.

Discover how to effectively achieve and maintain GDPR cookie compliance. Learn to implement consent banners using tools like Usercentrics CMP, and understand legal requirements to ensure your website adheres to privacy regulations.

Opt-in and opt-out are the two main consent models used in data privacy regulations worldwide. Opt-in is more strict, typically requiring informed, prior user consent before personal data can be collected or processed. Opt-out typically allows for personal data collection and use in most cases (with clearly defined exceptions), but requires clear notification for users and the ability to easily opt out of personal data collection and use for specific purposes at any time.