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Future-proof your marketing growth with Server-Side Tagging

Improve campaign performance and reduce costs with an easy-to-use, integrated Server-Side Tagging and consent management solution. Make the move to a first-party system to gain control of your tracking and send higher-quality data to your ad channels — without needing a team of developers.
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2.3 million
websites and apps in 195 countries
7 billion
monthly consents
99%+
customer retention rate
4.5/5
rating on G2

What is Usercentrics Server-Side Tagging?

Usercentrics Server-Side Tagging hosts your Google Tag Manager container on a secure server. Compared to client-side tagging, it sends cleaner, more accurate, and consented data to your ad tools — helping you control your data and get better results from your marketing campaigns.

Built for marketers, trusted for compliance.

Server-side tracking is the future — don’t fall behind

Digital marketing is getting harder. Ad costs are rising, conversions are falling, attribution windows are shrinking, and data quality keeps dropping — making results tougher to measure. Traditional tracking methods can’t keep up. Server-Side Tagging helps fix this. It improves data accuracy, enables secure and consented first-party tracking, and reduces reliance on cookies, giving you full control over what data gets shared.

According to our research*, adoption of server-side tracking has grown rapidly, reaching 20–25% of SMBs since 2020. By 2027, it’s expected to become the standard for data-driven organizations, with 70% adoption projected across the industry.

Now is the time to act. With Usercentrics, what used to require deep technical knowledge is now fast, simple, and code-free. Get ahead while most businesses are still catching up.

How to get started

Our managed Server-Side Tagging solution gets you up and running fast thanks to pre-built templates for the top ad channels and integrated privacy compliance.

We provide:

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Built for performance, backed by trust

Usercentrics Server-Side Tagging helps you deliver better marketing results while staying in control of your data. Our solution is designed to maximize performance, privacy, and compliance — without added complexity.

  • Improve data quality, get higher ROI
    Send high-quality, consented data to your ad platforms for more accurate targeting and reporting.
  • Increase site speed and conversion rates
    Tags run on the server, not in the browser, keeping your site fast and user-friendly.
  • Stay privacy-compliant with ease
    As a Google Gold Tier CMP Partner, we help you meet privacy regulations — without slowing down your campaigns.
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A reduction in third-party tracking scripts leads to faster page load speeds. This can in turn result in reduced bounce rates and increased opt-in (consent) rates, which impact your overall data volume and quality. This helps mitigate the data loss some marketers experience when they first deploy a cookie banner or consent management platform.
An increase in on-page engagement means time-on-site increases, as does the percentage of people achieving your conversion goals. This has a knock-on effect of reducing your CAC (Customer Acquisition Costs), leading to higher conversion volumes, more customers and ultimately to an acceleration of business growth.
Google’s Core Web Vitals metric uses various speed-focused metrics as ranking signals. Third-party tracking scripts in the browser have a negative impact on page performance. By moving your tracking infrastructure server-side, you can see page performance gains, leading to increased organic search volume, and ultimately, more conversions.

Choose your pricing plan

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Special Launch Offer: Get your first 3 million requests free for 3 months — no commitment required. Start free.

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Features

Frequently asked questions

Why use Server-Side Tagging?

With Server-Side Tagging, instead of sending data directly from a user’s device to third parties, tracking data is sent first from the device to a “tagging server” that you control (a ‘first party’ server), typically hosted on your own sub-domain (e.g. analytics.yourwebsite.com), allowing you to decide how and what you may share with third-parties.
Server-Side Tagging helps maintain accurate, reliable, and compliant data collection practices. This is especially important in a landscape increasingly defined by privacy regulations and browser restrictions. Plus, Server-Side Tagging improves website performance and provides centralized control, so it’s a strategic solution to future-proof your online marketing and gain better control over data flows.

How is server-side different from client-side GTM (Google Tag Manager)?

Client-side GTM runs JavaScript in the browser. This gives you limited control over exactly which data is captured and processed, apart from opting in or out per service or category.

Server-side GTM runs in a secure cloud environment that you control. It provides you with more oversight of data processing before it reaches vendors. You can also improve data quality and enrich data flows with consented zero- and first-party data.

What is Usercentrics Server-Side Tagging?

If you are a performance marketer or the founder of a growing business, this solution is for you.

Our Server-Side Tagging product is a managed platform designed to improve the reliability of your measurement, and give you greater control over the data you share with third parties. It is based on server-side Google Tag Manager (sGTM), an industry-leading solution for Server-Side Tagging.

Unlike competitors, we offer an out-of-the-box integration with the Usercentrics Web CMP (Consent Management Platform) signals, making achieving compliance with data privacy laws easier. Our solution also supports sending compliant conversion data to Google Ads, Meta (CAPI), using trusted community tag templates, with other channels also supported.

What is included in the Starter Plan?

With the Starter Plan you can create and use a free server-side Google Tag Manager (sGTM ) container, which can handle up to 20,000 requests per month, 1 custom domain, and consent integration with the Usercentrics Web CMP.

What is included in the Paid Plans?

Paid plans include:

  • Hosting for multiple tiers of requests over 20,000 per month
  • Data processing for one or more server-side GTM container and for one or more custom domains, depending on the selected plan
  • Consent integration with the Usercentrics Web CMP

What is a request?

A request is a tracking “hit” sent from the user’s browser to the tagging-server, usually triggered by a page load or event.

What happens if my website gets a sudden traffic spike?

The Usercentrics Server-Side Tagging containers are hosted in a cloud environment that can increase the number of server instances that back them, based on load. This means your container can handle traffic peaks.

What kind of implementation or migration support does Usercentrics offer for Server-Side Tagging?

We are providing implementation support via documentation, with further support options to be rolled out during the coming months.

Is Usercentrics Server-Side Tagging available?

Usercentrics Server-Side Tagging free version is available for early access. Paid plans will be launched soon, so stay tuned!

*Our research was based on sources such as:

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