CONTROL DATA FLOWS WITH SERVER-SIDE TAGGING

Q: What kind of implementation or migration support does Usercentrics offer for Server-Side Tagging?

We are providing implementation support via documentation , with further support options to be rolled out during the coming months.

Future-proof your online marketing and gain better control over data flows to third parties with Server-Side Tagging — all while complying with privacy regulations. Discover server-side Google Tag Manager (sGTM) solutions from Usercentrics with out of the box support for GA4, Meta, and Google Ads. Increase user trust and drive monetization.

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Future-proof your marketing performance

Usercentrics Server-Side Tagging helps you future-proof your marketing strategies and enhance your revenue potential. Take control of user data transfers to platforms like GTM, GA4, Meta, and Google Ads, while maintaining continued access to all business-critical insights.

Improved data control leads to higher attribution, enabling more effective campaign optimization and increased ROI. With reduced reliance on third-party vendors, you can retain ownership of your customer data and improve overall data privacy and security.

Server-Side Tagging and an integrated consent banner help you build a foundation for sustainable long-term growth in the era of Privacy-Led Marketing.

With our hosted sGTM solution, you can build the foundation for more trusting customer relationships and access sustainable long-term growth through improved loyalty, retention, and referrals.

Why use our Server-Side Tagging solution

Better data control & reliable privacy compliance

Take full control over your customer data. Increase user trust, retention, and referrals by becoming a trusted, reliable brand. With Server-Side Tagging, you can manage collected data directly, rather than handing it over to third-party vendors.

Improved marketing performance

Elevate your online marketing performance with Usercentrics Server-Side Tagging. Gain benefits such as precise tracking, improved attribution, enhanced website performance, and higher consent and conversion rates. This powerful tool helps you optimize your data-driven marketing strategy while reducing ad costs.

Shorter loading time of your website

Reduce the number of tags firing in the browser to minimize client-side script execution and improve website performance. Benefit from faster page loading times and higher organic rankings. Deliver a smooth, professional user experience while increasing conversion rates and lowering your Customer Acquisition Cost (CAC).

Choose your pricing plan

Early access

Future-proof your marketing performance

€0 per month

Up to 20,000 requests

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€16 per month

Up to 500,000 requests

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€49 per month

Up to 3,000,000 requests

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€99 per month

Up to 10,000,000 requests

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Frequently asked questions

Why use Server-Side Tagging?

With Server-Side Tagging, instead of sending data directly from a user’s device to third parties, tracking data is sent first from the device to a “tagging server” that you control (a ‘first party’ server), typically hosted on your own sub-domain (e.g. analytics.yourwebsite.com), allowing you to decide how and what you may share with third-parties.
Server-Side Tagging helps maintain accurate, reliable, and compliant data collection practices. This is especially important in a landscape increasingly defined by privacy regulations and browser restrictions. Plus, Server-Side Tagging improves website performance and provides centralized control, so it’s a strategic solution to future-proof your online marketing and gain better control over data flows.

How is server-side different from client-side GTM (Google Tag Manager)?

Client-side GTM runs JavaScript in the browser. This gives you limited control over exactly which data is captured and processed, apart from opting in or out per service or category.

Server-side GTM runs in a secure cloud environment that you control. It provides you with more oversight of data processing before it reaches vendors. You can also improve data quality and enrich data flows with consented zero- and first-party data.

What is Usercentrics Server-Side Tagging?

If you are a performance marketer or the founder of a growing business, this solution is for you.

Our Server-Side Tagging product is a managed platform designed to improve the reliability of your measurement, and give you greater control over the data you share with third parties. It is based on server-side Google Tag Manager (sGTM), an industry-leading solution for Server-Side Tagging.

Unlike competitors, we offer an out-of-the-box integration with the Usercentrics Web CMP (Consent Management Platform) signals, making achieving compliance with data privacy laws easier. Our solution also supports sending compliant conversion data to Google Ads, Meta (CAPI), using trusted community tag templates, with other channels also supported.

What is included in the Starter Plan?

With the Starter Plan you can create and use a free server-side Google Tag Manager (sGTM ) container, which can handle up to 20,000 requests per month, 1 custom domain, and consent integration with the Usercentrics Web CMP.

What is included in the Paid Plans?

Paid plans include:

Hosting for multiple tiers of requests over 20,000 per month
Data processing for one or more server-side GTM container and for one or more custom domains, depending on the selected plan
Consent integration with the Usercentrics Web CMP

What is a request?

A request is a tracking “hit” sent from the user’s browser to the tagging-server, usually triggered by a page load or event.

What happens if my website gets a sudden traffic spike?

The Usercentrics Server-Side Tagging containers are hosted in a cloud environment that can increase the number of server instances that back them, based on load. This means your container can handle traffic peaks.