Usercentrics’ Senior Privacy Expert, Tilman Harmeling was interviewed by Carsten Sander, innovation and adtech influencer and host of BurdaForward’s podcast Datalicious.
Episode 9, season 3 of the podcast centered around “The Privacy Paradox” in the context of data sharing and user behavior. From optimizing consent rates to what users expect from their data, the conversation covered all facets.
In a world increasingly driven by data, the podcast discussion focused on how growing awareness of privacy is affecting online marketing and digital advertising, from the day-to-day challenges to the long-term strategic shifts. While users are generally reluctant to share their data, their behavior often contradicts this, as seen with the use of smart home systems and smartphones.
On one side we have the importance of trust and control over data, but on the other side there’s a desire for personalized user experiences, which often require data sharing.
The experts looked at how companies are responding to the increasing number of data protection requests and what impact stronger data protection has on product quality and monetization opportunities.
They closed the conversation with some thoughts on the current regulatory developments and predictions for how consent practices may evolve in the future.
About Datalicious Podcast
The “DATALICIOUS” podcast by Carsten Sander explores various topics around digital technology, AI, and online advertising. Episodes delve into impacts of AI on daily life, contextual targeting in digital advertising, generative AI, and more, often featuring guest experts.
About BurdaForward
German-based digital publishing house BurdaForward responsible for journalistic offerings such as FOCUS Online, CHIP, Finanzen100, NetMoms HuffPost, The Weather Channel, cardscout and EFahrer.com. With more than 38 million unique users, BurdaForward reaches around two thirds of the Internet users in Germany with their network.