Our Cookiebot Core and Usercentrics Advanced products are based on different technologies and functionalities, therefore it’s not possible to upgrade or switch between them. If you’re unsure which solution best fits your business needs, our experts will be happy to help you.

When you sign up for Cookiebot CMP, you will automatically be enrolled in our free 14-day trial for one domain. During the trial, you will have access to all Premium features of the Cookiebot CMP.

After your 14-day trial ends, your account and setup will remain intact. However, you will not be able to make changes to it or access logs, and the banner will no longer be displayed. This means you will no longer be collecting consent, which may mean your website is no longer compliant with data privacy regulations. To prevent this, login and upgrade to the Premium Plan to continue using the Cookiebot CMP.

You can upgrade to the Premium Plan by clicking on “Upgrade to Premium subscription” in the Cookiebot CMP Manager. You can do this at any time during your 14-day trial or when using the free plan to upgrade to the benefits of the Premium features.

Cookiebot CMP Pricing Plans are based on the number of domains you have and the number of subpages within each domain. It includes five options:

• Lite Plan for websites with fewer than 50 subpages
• Small Plan for websites with fewer than 350 subpages
• Medium Plan for websites with fewer than 3,500 subpages
• Large Plan for websites with fewer than 7,000 subpages
• Extra Large Plan for websites with more than 7,000 subpages

With the Cookiebot CMP Premium Plan, you will be able to:

• Fully customize every visual aspect of the cookie banner to align it with your brand design and the requirements of the privacy regulation(s) relevant to you.
• Get access to detailed user consent analytics and reports to help you improve your consent rates and digital marketing campaigns.
• Geotarget with your banner display so that users see the legally required consent banner based on their location and language preferences.
• Enjoy premium email customer and technical support

No. You can sign up and use Cookiebot CMP for 14 days without entering your credit card information. At the end of the trial, or when you decide to upgrade to the Premium Plan, you will need to enter credit card details.

You can upgrade from the Free Plan to Premium Plan at any time. The size of your Premium Plan will be determined by the number of domains and pages on your site. If the scanner identifies that your site meets one of the following criteria, your Premium Plan will be upgraded:

• Lite Plan for websites with fewer than 50 subpages
• Small Plan for websites with fewer than 350 subpages
• Medium Plan for websites with fewer than 3,500 subpages
• Large Plan for websites with fewer than 7,000 subpages
• Extra Large Plan for websites with more than 7,000 subpages

If your website has more pages than you currently pay for, your plan will be automatically upgraded to the correct plan and pricing.

Yes, with the Cookiebot CMP Premium plan, you can have multiple domains in the same Cookiebot CMP account. You can even organize domains into domain groups that share the same banner configuration and legal framework. You can then choose to enable Cross-domain Consent Sharing to enable your visitors to consent for multiple domains at once and not be asked to submit consent for all of the domains separately.

The monthly price of your Cookiebot CMP subscription depends on two factors:

• the total number of domains added to your account
• the number of subpages per domain – from Lite (fewer than 50 subpages) to Extra Large (more than 7,000 subpages)

Accounts with four or more domains added by the time of the first invoice are offered the Premium Small Plan exclusively. This plan is priced at €15 per month for domains with fewer than 350 subpages. For one to three domains, any small domain falls under our Premium Medium Plan, priced at €30 per month.

Yes, Cookiebot Consent Management Platform (CMP) treats domains and sub-domains separately. This is because we need to scan each domain/sub-domain. Therefore, you need a subscription for each of your domains and each of your subdomains.

– example.com, it.example.com and uk.example.com are treated as 3 different domains.

– example.com/en, example.com/it and example.com/da are treated as 1 domain.

– Please note that example.com and www.example.com should be treated as 1 domain. Adding both example.com and www.example.com will result in a billing for both domains.

The Cookiebot CMP pricing structure is based on the number of pages your website has because that affects resource usage. Every month our scanner crawls your website to identify new cookies and trackers. As part of that our scanner will detect the number of pages your website has at that moment. The monthly subscription price will be calculated based on the highest page count recorded during the website scan history.

Scanning a larger number of pages requires more resources. The fewer the resources required to scan a domain, the lower the cost to us and subsequently to you.

We are able to offer a free plan for the same reason, since a single domain with no more than 50 pages requires few resources.

Cookiebot CMP is designed to be easy to use for the average user and not require a lot of technical expertise. It can be implemented on your website in 3 steps after you’ve created an account.

1. Add your website to the Cookiebot CMP Admin
2. Customize your cookie banner settings or select from our predefined options
3. Add the cookie banner script into your website’s code by following the easy instructions on the “Your scripts” tab

To help, we’ve prepared this Getting Started guide with detailed explanations of the setup.

You can also watch this short YouTube tutorial on how to implement Cookiebot cookie consent solution.

Start your free 14-day trial. Add your domain and implement your banner on your website. At the end of the trial, if your website has fewer than 50 subpages and you don’t use any Premium features, you can continue to use Cookiebot CMP with our Free Plan.

We don’t have any contracts and there are no long-term commitments. You can cancel your subscription at any time and we do not have any hidden fees.

We accept PayPal and all major international credit cards, including Visa, Mastercard, Maestro, JCB, Discover, American Express*, and the Danish credit card Dankort.

*For more details on American Express, read this article.

Local VAT will be charged to customers located in the EU, except companies with a valid VAT number (“reverse charge”). The exception does not apply to Danish companies. Customers outside the EU will not be charged VAT.

The VAT number is considered valid when it is correctly registered and verified in the Cookiebot CMP Account Information.

Visit our Cookiebot CMP support center, which is available 24/7. You can also contact our global support team, who will be happy to assist you.

Our Core and Advanced products are based on different technologies and functionalities, therefore it’s not possible to upgrade or switch between them. If you’re unsure which solution best fits your business needs, our experts will be happy to help you.

When you sign up for a free trial with Usercentrics CMP, you get full access to all premium features at no cost for 14 days. The trial covers one domain and one setup configuration, with support for up to two banner languages. During this period, you will receive all the necessary information to set up your account and implement your Consent Management Platform.

You can upgrade to a paid plan at any time during your trial or after it ends to remain privacy-compliant and retain access to your collected consented data.

If you choose a plan to continue after your trial expires, you will maintain full access to your Usercentrics CMP setup and the features of the plan you choose. If you don’t transition to a free or paid plan, your account and setup will remain intact, but you won’t be able to make changes, access logs, or display the banner. This means you will stop collecting consent and may no longer be compliant with data privacy regulations. To avoid this, log in and choose your plan to continue using Usercentrics CMP.

You can change or upgrade your plan at any time when logged in to your account. It’s under the Manage Subscriptions section.

A session represents each time a visitor loads your website with our compliance script for a 30-minute period. Each refresh by a user after 30 minutes is counted as a new session. More sessions on your website contribute to a lower cost per session.

We recommend choosing a plan that matches your session usage. If your website(s) is growing out of your plan’s current session limit you can always upgrade to one of our available plans from your Account & Billing page. This allows for up to 1,000,000 sessions per month with our Business Plan.

Please note: If you exceed your plan’s session limit, your plan will automatically be adjusted in accordance with our Terms & Conditions / Terms & Conditions (USA) to ensure no disruption to your subscription or website compliance.

Once your usage exceeds 50,000 sessions per month, your Business Plan seamlessly transitions into a higher usage tier. These tiers are part of the same Business Plan and scale based on session volume and domain count.

Each tier includes the full set of Business features, with pricing aligned to your growing needs:

• 100,000 sessions per month and 10 domains for €100
• 150,000 sessions per month and 15 domains for €150
• 200,000 sessions per month and 20 domains for €200
• 250,000 sessions per month and 25 domains for €250
• 500,000 sessions per month and 50 domains for €400
• 750,000 sessions per month and 75 domains for €575
• 1,000,000 sessions per month and 100 domains for €750

This enables you to scale steadily on the Business Plan with predictable pricing.

Yes — add-ons are available for Business plans with more than 100,000 sessions per month. To request an add-on, simply submit a ticket, and our team will assist you with activation.
Add-ons can be added at the start of your contract or during the term, and will follow the billing cycle and terms of your core plan.

We accept payments by credit card with the details saved on your account.

No. You can sign up and use Usercentrics CMP for 14 days without entering your credit card information. At the end of the trial, or when you decide to upgrade your plan, you will need to enter credit card details.

Local VAT will be charged to customers located in the EU, except companies with a valid VAT number (“reverse charge”). The exception does not apply to Danish companies. Customers outside the EU will not be charged VAT.

The VAT number is considered valid when it is correctly registered and verified in the Usercentrics CMP account information.

For our Essential, Plus, Pro, and Business Plans, billing is processed on a monthly basis. For tailored plans such as the Corporate Plan, billing is processed on a yearly basis.

You can cancel your Usercentrics CMP subscription directly from your account.

To cancel:

1. Log in at account.usercentrics.eu
2. Click the user icon in the top right corner and select Account & Billing.
3. In the Subscription section, click Manage subscription.
4. On the “Your current plan” card, click Cancel subscription.
5. Follow the prompts, confirm the cancellation, and acknowledge the consequences.

Please note: Cancellations are irreversible.

Yes, with the Pro and Business plans, you can create multiple banner configurations for multiple domains. You can also show specific CMP banners to users in specific countries by using Geolocation Rules.

Yes, starting with the Pro Plan and above, Usercentrics CMP allows you to manage multiple domains under a single account. You can configure them to share the same banner settings and legal framework for easier management.

Domains and subdomains are treated equally and are both counted within your subscription. For instance, if you add example.com and shop.example.com, they are considered two separate domains as our technology must scan each domain independently.

Usercentrics CMP is designed to be easy to use for the average user and does not require a lot of technical expertise. There are several easy implementation methods for the Usercentrics CMP into your website, including via a Google Tag Manager template. We also provide extensive documentation on implementing Usercentrics CMP in our Support Knowledge Base.

Usercentrics Terms and Conditions

Usercentrics Data Processing Agreement

Visit our Usercentrics CMP Support center, which is available 24/7. You can also contact our Global Support Team, who will be happy to assist you.

With Server-Side Tagging, instead of sending data directly from a user’s device to third parties, tracking data is sent first from the device to a “tagging server” that you control (a ‘first party’ server), typically hosted on your own sub-domain (e.g. analytics.yourwebsite.com), allowing you to decide how and what you may share with third-parties.

Server-Side Tagging helps maintain accurate, reliable, and compliant data collection practices. This is especially important in a landscape increasingly defined by privacy regulations and browser restrictions. Plus, Server-Side Tagging improves website performance and provides centralized control, so it’s a strategic solution to future-proof your online marketing and gain better control over data flows.

Client-side GTM runs JavaScript in the browser. This gives you limited control over exactly which data is captured and processed, apart from opting in or out per service or category.

Server-side GTM runs in a secure cloud environment that you control. It provides you with more oversight of data processing before it reaches vendors. You can also improve data quality and enrich data flows with consented zero- and first-party data.

We support hosting in a Data center based in Germany. More regions to come.

If you are a performance marketer or the founder of a growing business, this solution is for you.

Our Server-Side Tagging product is a managed platform designed to improve the reliability of your measurement, and give you greater control over the data you share with third parties. It is based on server-side Google Tag Manager (sGTM), an industry-leading solution for Server-Side Tagging.

Unlike competitors, we offer an out-of-the-box integration with the Usercentrics Web CMP (Consent Management Platform) signals, making achieving compliance with data privacy laws easier. Our solution also supports sending compliant conversion data to Google Ads, Meta (CAPI), using trusted community tag templates, with other channels also supported.

With the Starter Plan you can create and use a free server-side Google Tag Manager (sGTM ) container, which can handle up to 20,000 requests per month, 1 custom domain, and consent integration with the Usercentrics Web CMP.

Paid plans include:

• Hosting for multiple tiers of requests over 20,000 per month
• Data processing for one or more server-side GTM container and for one or more custom domains, depending on the selected plan
• Consent integration with the Usercentrics Web CMP

A request is a tracking “hit” sent from the user’s browser to the tagging-server, usually triggered by a page load or event.

Knowing your monthly request volume is important to choose the right plan and ensure smooth tracking.

Here’s how you can estimate your needs:

1. Open Google Analytics 4 (GA4):Go to Reports > Engagement > Events.
2. Set the date range:Select the last 30 days to get a realistic monthly snapshot.
3. Check the ‘Event count’:This total represents the number of times events were triggered on your site. Each of these would translate into a request when sent via Server-Side Tagging.

The Usercentrics Server-Side Tagging containers are hosted in a cloud environment that can increase the number of server instances that back them, based on load. This means your container can handle traffic peaks.

We are providing implementation support via documentation, with further support options to be rolled out during the coming months.

Usercentrics Server-Side Tagging free version is available for general access. Start free with 20.000 requests or choose the paid option that best fits your needs.

Usercentrics Meta Signals Gateway is a fully managed, easy-to-activate solution that simplifies the setup and operation of Meta Signals Gateway, facilitating first-party data transfer from online and offline channels to Meta and beyond.

Instead of requiring you to deploy and maintain the infrastructure yourself, we handle the hosting for you, providing a secure, scalable, and privacy-friendly environment out of the box.

Signals Gateway is Meta’s new all-in-one data solution that helps you maximize the value of your first-party data by streamlining data connections from any source to any destination — Meta or beyond. It enables you to improve campaign performance, reduce acquisition costs, and get more from your ad spend on Meta.

How it works (simplified):

1. A user interacts with your site or app.
2. Event data is sent to your Meta Signals Gateway endpoint (hosted by you or a provider like Usercentrics).
3. The Gateway securely forwards this data to Meta.
4. Meta uses it to improve attribution, targeting, and campaign results.

The Usercentrics platform is a managed hosting layer for Meta Signals Gateway, enabling customers to quickly:

• Launch their own gateways with one click (no need to manage cloud hosting setups)
• Manage usage, domains, and credentials in one place
• Benefit from more resilient and performant data delivery to Meta

Advertisers who implemented the Signals Gateway Pixel along with their Meta Pixel and Conversions API integration saw on average a 23% reduction in Cost per Action over using Meta Pixel and Conversions API alone.*

This is incremental to the 13% Cost per result improvement on average for businesses with the Meta Pixel who set up the Conversions API**

Source: Based on meta-analysis of 15 A/B experiments at 99% confidence with Conversions API Gateway advertisers conducted between May 2024 to Jan 2025 in APAC, EMEA and NORAM, with incentives

While both Meta’s Signals Gateway and Google’s Server-side Tag Manager (sGTM) operate on server infrastructure, their purposes differ. sGTM is a flexible data router — a general-purpose server that lets you collect, transform, and distribute data to multiple destinations like Meta, Google Analytics, or TikTok.

In contrast, the Meta Signals Gateway is an easy-to-use event processing system optimized for sending high-quality conversion data to Meta. It’s preconfigured and managed for performance and reliability, giving advertisers the benefits of server-side tracking without the technical complexity of running their own infrastructure.

It depends on your goals. If Meta is an important advertising channel for you and you want a simple, guided setup focused on Meta Ads performance, Usercentrics Meta Signals Gateway Hosting could be the right choice. It makes it easy to connect your web and offline data to Meta, improve tracking accuracy, and build custom audiences — all without technical expertise.

If you’re looking for a more advanced, multi-platform solution, Server Google Tag Managing (sGTM) hosting may be better suited. It offers greater control over tracking across platforms like Google, Meta, and TikTok, enabling powerful data enrichment and centralized governance in a privacy-safe environment.

Usercentrics Meta Signals Gateway makes Meta tracking easy, fast, and privacy-safe. It’s simple to activate, requiring no complex setup or technical expertise. The solution is fully hosted and maintained by Usercentrics, so you don’t need to manage servers or updates.

It’s compliance-friendly, helping to ensure that only consented data is sent to Meta’s advertising platform. You can be up and running in days, with integration into your existing CMP, Meta Conversions API, and other marketing tools — delivering high-quality, consented signals effortlessly.

Furthermore, using the Signals Gateway Pixel alongside the Meta Pixel and Conversions API, businesses observed several benefits:

• Clarks: −25% CPA, +32% ROAS, +33% conversions
• Terranova: −17% CPA, +22% ROAS, +21% conversions
• SBLY Media: −25% cost per result, +22% conversions
• YOIMEDIA: −22% CPA, +29% ROAS, +31% conversions
• PiKoYa: −21% cost per result, +33% ROAS, +27% conversions

Source: Meta Case studies

Yes. You can use both Server-Side Google Tag Manager (sGTM) and the Signals Gateway together.

sGTM manages and processes your server-side tagging setup, while Signals Gateway provides first-party Meta Pixel support, offline conversion data processing, and custom audience building.

Not exactly — because Signals Gateway and Server GTM serve different purposes, it’s not a direct migration but rather a combination or expansion.