Increasing adoption of Data Warehouses and Consent Management Platforms
Today, Consent Management Platforms (CMPs) are deployed on web pages or mobile apps as a self-contained privacy solution. For each visitor, the CMP collects visitor consent, stores consent preferences, and determines what visitor data to share with third parties.
More and more companies are taking ownership of their user data by storing first-party data in their data warehouses and Customer Data Platforms (CDP). With full control of how this data is collected, stored and used, companies must understand user consent and ensure data is handled appropriately.
This shift away from self-contained client solutions introduces new integration challenges and new opportunities to improve the user experience.
For companies deploying first-party user data solutions, it is often challenging to integrate with CMPs across user touchpoints and keep privacy preferences in sync. The shift to first-party user data solutions enables capabilities across properties that were previously not possible.
Integrating with Consent Management Platforms
Usercentrics makes client APIs available to all customers to communicate user consent preferences to their backend solution of choice. The Developer Guide to Customer Data Platforms provides a deeper dive with sample code to help get started.
The shift to server-based solutions enables innovations to improve the user and customer experience that were not previously possible. The first set of features reduce unnecessary re-consent and enable synchronization of consent preferences. These new beta capabilities are live today with selected customers. If you’re interested in participating in the beta, please get in touch with our Support team.
Get the Developer Guide to Customer Data Platforms
This article has been a brief overview of consent management for CDPs. Read the full Developer Guide to Customer Data Platforms.