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The EU’s General Data Protection Regulation (GDPR) – an overview

The EU’s GDPR is a well-known, influential European data privacy law. We look at how it addresses consumer rights, companies’ responsibilities, and enforcement.

Everything you need to know about GDPR compliance

GDPR compliance can seem daunting, but it doesn’t have to be. Here are the essentials you need to know.

Top 15 compliance automation software: Comparing pricing, features, and reviews

We’ve reviewed the top 15 compliance automation software options and compared their features and price points.

The ultimate guide to Google Tag Assistant for privacy-friendly tracking

Google Tag Assistant helps businesses verify their tracking is working, so every click, conversion, and campaign metric is captured correctly. This guide covers how to set it up, interpret results, and fix common errors. It also explains why Tag Assistant alone isn’t enough for privacy compliance, and how pairing it with server-side tracking and a CMP closes the gap.

What is the GDPR right to be forgotten? Data deletion requests explained

The GDPR right to be forgotten enables individuals in EU/EEA to request the deletion of their personal data under specific circumstances. Learn the six grounds for erasure, the time limit to take action, and how organizations can handle deletion requests properly.

10 best Drata alternatives and competitors for 2025

Discover 10 top-rated Drata competitors and learn how each tool can support your security and privacy goals, whether you’re looking to achieve SOC 2 or ISO 27001 compliance or need to comply with privacy regulations like the GDPR and CCPA.

The EU plans to simplify the GDPR to enable businesses to be more globally competitive

The GDPR set international standards for data privacy regulation. However, global markets continue to get more competitive and evolve rapidly. There are criticisms that the GDPR is too cumbersome and holds back EU companies’ global competitiveness. Regulators are rolling out a plan to address that.

GDPR data retention: Compliance guidelines and best practices

The GDPR has strict requirements for how long you can store personal data. We look at these regulatory requirements and restrictions and what they mean in practice for your organization.

How to prepare your marketing strategy for a cookieless future

The cookieless future is becoming the cookieless present. Digital marketing and advertising require new solutions, like access to first-party data, consent management, and integrated tools to meet updated requirements from Google and other platforms.

The top 12 cookieless tracking solutions (and how to choose)

The end of third-party cookies doesn’t mean the end of marketing insights. A reliable cookieless tracking solution helps you stay legally compliant, understand your audience, and make smarter decisions, without compromising privacy.

Server-side tracking tools: A comparison

Learn how server-side tracking tools can help you improve data accuracy, boost marketing performance, and achieve compliance with major data privacy laws. Explore the features and benefits of some of the top tools on the market.

Who is responsible for GDPR compliance?

Data controllers and processors are mainly responsible for ensuring that their data collection and processing is GDPR-compliant. Data protection authorities in EU countries manage GDPR enforcement.

A guide to Server-Side Tagging with Google Tag Manager

Server-Side Tagging enables you to manage customer interaction data through your server instead of depending on the user’s browser. Our guide explores the benefits of this approach, how it works, who should use it, and how to implement it in Google Tag Manager.

5 key benefits of server-side tracking marketers should know

Server-side tracking offers better data accuracy, faster site performance, and stronger privacy compliance. In this guide, we explore the key benefits, potential challenges, and which types of businesses are best suited to implement it effectively.

From compliance to conversions: Cookie banner best practices

A well-designed cookie banner helps you achieve privacy compliance while supporting your organization’s marketing efforts. This guide explores the best practices for meeting legal requirements, optimizing opt-in rates, and ensuring smooth implementation.

Six class action lawsuits filed in California over alleged tracking after users opted-out via CMPs

Enforcement of data privacy regulations is ramping up in the United States as more such laws come into force. We look at six class action lawsuits filed in California and dig into the alleged violations, how consent management was involved, and how companies can achieve better data and privacy compliance.

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