Learn with us and thrive in the Privacy-Led Marketing era

Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.

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DMA vs DSA
In this article, we’ll explore the key differences between the Digital Markets Act and the Digital Services Act, highlighting the scope, regulatory measures, and implications for businesses and consumers.
Oregon Consumer Privacy Act (OCPA) | Usercentrics CMP
The Oregon Consumer Privacy Act is the twelfth state-level data privacy law passed in the United States. It was signed by Oregon’s governor on July 18, 2023. It comes into effect July 1, 2024.
The Saudi Arabia Personal Data Protection Law came into effect in March 2022, though enforcement did not begin for a year. The PDPL is quite similar to the EU’s GDPR in scope.
Make sure you comply with the GDPR and the ePrivacy Directive by following these simple steps in our Checklist.
The GDPR has been highly influential on data privacy legislation around the world. The law is based on seven principles. We look at what these principles are and why they are important, who they are meant to protect, who has to comply with them, and best practices for doing so.
The European Union and United States again have an adequacy agreement governing privacy and security for international data transfers. The Data Privacy Framework went into effect July 10th, providing new safeguards for EU residents and enabling US companies to self-certify.
Companies collect consumers’ data to improve user experiences, target advertising, and more. When organizations obtain and share personally identifiable information (PII) in the course of business operations, they have to ensure that it’s protected.
We are delighted to announce the launch of our SDK scanner for Mobile Apps, a feature designed to streamline CMP configuration, saving time for developers, legal and marketing teams.
GDPR fines make headlines because of high dollar values involved. We look at why companies may get fined, who enforces the GDPR, who is responsible for compliance, and how companies can protect themselves against violations.
Top data privacy issues for apps, games and web publishers
Data protection authorities are increasing enforcement, particularly in markets, like apps, where data privacy compliance has been lax. Learn about the biggest privacy issues for apps, games, and web publishers and how to mitigate risks and combat data breaches.
The Florida Digital Bill of Rights is the tenth state-level data privacy law passed in the United States, with a critical focus on online social media platforms and the protection of children.
The Texas Data Privacy and Security Act is the eleventh comprehensive state-level data privacy law passed in the United States, signed into law within days of Florida’s regulation.
b2b and gdpr
GDPR compliance applies to personal data used for B2B sales and marketing operations just as it does to B2C operations. It’s as important to build trust with partners as with customers. We look at how the GDPR affects the B2B outbound sales process and how organizations can achieve compliance.
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