Learn with us and thrive in the Privacy-Led Marketing era

Companies collect consumers’ data to improve user experiences, target advertising, and more. When organizations obtain and share personally identifiable information (PII) in the course of business operations, they have to ensure that it’s protected.

We are delighted to announce the launch of our SDK scanner for Mobile Apps, a feature designed to streamline CMP configuration, saving time for developers, legal and marketing teams.

GDPR fines make headlines because of high dollar values involved. We look at why companies may get fined, who enforces the GDPR, who is responsible for compliance, and how companies can protect themselves against violations.

Data protection authorities are increasing enforcement, particularly in markets, like apps, where data privacy compliance has been lax. Learn about the biggest privacy issues for apps, games, and web publishers and how to mitigate risks and combat data breaches.

The Florida Digital Bill of Rights is the tenth state-level data privacy law passed in the United States, with a critical focus on online social media platforms and the protection of children.

The Texas Data Privacy and Security Act is the eleventh comprehensive state-level data privacy law passed in the United States, signed into law within days of Florida’s regulation.

GDPR compliance applies to personal data used for B2B sales and marketing operations just as it does to B2C operations. It’s as important to build trust with partners as with customers. We look at how the GDPR affects the B2B outbound sales process and how organizations can achieve compliance.

Switzerland’s new FADP replaces the previous 30-year-old data privacy act, bringing it up to date with new technologies and giving Swiss citizens new rights.

The EU AI Act was adopted in March 2024, making it the world’s first comprehensive AI regulation, which will surely become influential on future AI legislation around the world. Usercentrics delves into what the EU AI regulation includes, who it affects, and what it means for data privacy.

Data controllers and processors are mainly responsible for ensuring data processing they do is GDPR-compliant. Data protection authorities in EU countries manage GDPR enforcement.

The Indiana Consumer Data Protection Act is the seventh state-level data privacy law passed in the United States, signed into law May 1, 2023.

Emphasizing the value of player consent in mobile game advertising. New findings indicate that addressing consent boosts both ad compliance and player engagement. The downfall of disregarding consent, the impact on ARPU, and the way forward for developers—it’s all about transparency.