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Usercentrics blog

Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.
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Everything you need to know to create a compliant affiliate marketing program and avoid common pitfalls.
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Data drives business decisions, but data mining needs a strategy to help marketers target accurately and improve performance. We look at data mining in marketing, what it is, how it works, and how it needs to be handled to best benefit your organization.
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Consent is a critical requirement for data privacy compliance in many laws around the world. But like the laws themselves, ideas about consent, its applications, and the type required for different scenarios is evolving. We look at consent types, when they are used, and benefits and risks.
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As data privacy regulations expand, integrating marketing tools with preference management is critical. But what added value do preference management platforms like Usercentrics Preference Manager have to offer marketers, and how complex are these integrations?
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Usercentrics is launching Version 3 of our Consent Management Platform (CMP). This version is the result of a committed focus on enhancing web performance and user experience. We’ve also made migration from V2 to V3 easier than ever before. Keep reading to learn all about it.
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Privacy by design starts long before visitors arrive on your website. It centers data privacy best practices, user experience, and data protection at all stages of planning, design, development, and operations. Learn about the core principles and how it can benefit your business.
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Learn how a high performance consent management platform can help your company implement data privacy practices to comply with DMA requirements from gatekeeper platforms and drive privacy-led marketing.
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The Kentucky Consumer Data Protection Act (KCDPA) goes into effect on January 1, 2026. Businesses that operate in the state and process the personal data of Kentucky residents must be ready to comply with its provisions or risk facing civil penalties.
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