Usercentrics CMP supports Google Consent Mode V2
What is a Google-certified consent management platform and why do you need one? Ad compliance requirements simplified
The Digital Markets Act (DMA) for global brands: enhancing enterprise growth and success
Industry News
Is Google Analytics 4 GDPR-compliant?
Artificial intelligence (AI), personal data and consent
TCF v2.2 and Monetization Partnerships: Fostering Collaboration with Consent Management Platforms (CMPs) for App Publishers
Regulations
What the Digital Services Act and Digital Markets Act mean for US businesses
Navigating the Digital Markets Act: How advertisers can ensure privacy and compliance
The Digital Markets Act and legal compliance: A guide for businesses that use core platform services
Apps
Mobile games privacy: obstacle or opportunity?
TCF v2.2 and Mobile Advertising: Adapting to the New Landscape for App Publishers
Playing with privacy: why in-game consent is key to ad compliance
Server-side tagging
How to respect consent in your Tealium EventStream with the Usercentrics CMP
How to implement server-side conversion tracking with Google Ads and Usercentrics CMP
Server-side tagging: what it is and how it will impact the future of consent and data
Data Privacy
How important is consent management under the Digital Markets Act (DMA)?
Privacy and compliance in the digital age: How the DMA affects your online experience
The German Competition Act (GWB) and Digital Markets Act (DMA): A comparative analysis
Cookies
German Data Protection Officer calls for Google to offer “reject all” cookie consent option
Google Introduces Topics to replace the controversial Federated Learning of Cohorts
Cookie consent: 4 tips to increase opt-in rates and regain users trust
Privacy Policy
How to write a privacy policy
What is privacy by design and how does it protect data and user privacy?
What is a privacy policy and why do you need one?
Product Updates
Usercentrics is certified for Google’s new CMP requirement for publishers
Consent Management for Customer Data Solutions
Exciting Product Updates: Simplified app setup with a new powerful SDK scanner
Latest articles
Are cookies personal data?
Since the GDPR came into effect in May 2018, website operators have had to question whether cookies count as...
Do I need a user’s consent for retargeting?
What is retargeting? With retargeting, a user’s browser history is analyzed to address the user with products that he/she...
What are cookies?
Since the GDPR came into effect in May 2018, website operators have had to ask themselves, whether cookies count...
Cookie Hint
What is a cookie hint? Ever since the General Data Protection Regulation (GDPR) came into effect in May 2018,...
BayLDA: Tracking tools are not used in compliance with GDPR
On the occasion of Safer Internet Day, the Bavarian State Office for Data Protection Supervision (BayLDA) audited websites with...
ePrivacy – Everything you need to know about it
What exactly is ePrivacy and how does it affect your business? In this article we want to give you...
Embed consents from Usercentrics directly into your website
Our Consent Management Platform enables you to embed Data Processing Services with all their information directly into your website....
Consent Under GDPR And ePrivacy
Under GDPR, a consent has to be informed and given freely. That means, that the data subject must have...
Criteria for a CMP
Consent in daily life appears to be simple: it’s a Yes or No question. Consent in legal terms and...
The iab Transparency & Consent Framework
The iab consent framework by the iab Tech Lab specifies the way, a consent is saved and forwarded between...
What Is A Consent Management Platform (CMP)?
A CMP aka Consent Management Platform is normally used by advertisers, publishers and agencies and consist of 3 major elements
Why Consent
Is Consent mandatory? The question is legit and we’re happy that you ask. As one of the legal bases...